CAECAY Marketing Plan Evaluates Our Impact on Support Charities

CAECAY Marketing Plan evaluates the Impact of CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth partner clients Matching Athletes, Entertainers, Celebrities, and Influencers on Support Charities Creating Opportunities and Alternatives for Youth.

CAECAY’s marketing plan aims evaluates the impact of matching athletes, entertainers, celebrities, and influencers with support charities that create opportunities and alternatives for youth. By leveraging the reach and influence of these individuals, the plan seeks to measure the effectiveness of their involvement in raising awareness, driving engagement, and generating support for these charitable organizations.

Elton John Oscar Party

CAECAY Objective:

The primary objective of this marketing plan is to assess the impact of matching athletes, entertainers, celebrities, and influencers with support charities on creating opportunities and alternatives for youth. The specific goals include:

a) Measuring the increase in awareness and visibility of the charities’ initiatives.

b) Evaluating the engagement and response generated by the target audience.

c) Assessing the growth in support, both in terms of donations and volunteer involvement.

CAECAY Target Audience:

The target audience for this marketing plan includes:

a) Existing supporters of the charities.

b) Potential donors interested in youth development and social causes.

c) Youth themselves, who can benefit from the alternatives created by these charities.

d) Fans and followers of the athletes, entertainers, celebrities, and influencers.

CAECAY Strategy:

a) Partnership Selection: Identify athletes, entertainers, celebrities, and influencers whose values align with the mission and vision of the support charities. Consider their credibility, influence, and ability to connect with the target audience.

b) Collaborative Campaigns: Design engaging and impactful campaigns that highlight the work of the charities, emphasizing the positive outcomes and alternatives they create for youth. Incorporate the personalities and unique talents of the selected individuals to maximize impact and resonance.

c) Multi-channel Approach: Utilize various marketing channels such as social media, television, radio, events, and print media to reach a wide range of audiences. Tailor the messaging to each channel and target audience segment to ensure maximum effectiveness.

d) Tracking and Analysis: Implement tracking mechanisms to monitor the impact of the campaigns. Evaluate key performance indicators (KPIs) such as increased brand awareness, website traffic, social media engagement, donations received, and volunteer sign-ups. Regularly analyze data to gauge the success of the campaigns and make necessary adjustments.

CAECAY Implementation:

a) Develop compelling campaign narratives that highlight the stories of youth who have benefited from the alternatives created by the support charities.

b) Create visually appealing and shareable content that resonates with the target audience.

c) Collaborate with the selected individuals to co-create and distribute campaign content through their social media channels, leveraging their existing fan base and influence.

d) Organize events and fundraisers that provide opportunities for the target audience to engage directly with the support charities and the partnered athletes, entertainers, celebrities, and influencers.

CAECAY Evaluation:

a) Conduct regular surveys and polls to measure changes in awareness, perception, and willingness to support the charities.

b) Monitor social media metrics, website analytics, and donation data to assess the impact of the campaigns.

c) Compare the performance of campaigns with and without the involvement of athletes, entertainers, celebrities, and influencers to gauge their effectiveness.

d) Seek feedback from the support charities, individuals involved, and the target audience to identify areas of improvement and potential future collaborations.

CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth partner clients Matching athletes, entertainers, celebrities, and influencers with support charities has the potential to create significant positive change for youth by raising awareness, driving engagement, and generating support. By implementing this marketing plan and evaluating the impact of their involvement, we can measure the effectiveness of such collaborations and continuously improve strategies to maximize the benefits for the support charities and the youth they serve.

To enjoy these benefits, join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”: or “Matching ICONS with Charitable Philanthropic Organizations”: pages to complete the requisite form and submission. Are you interested in growing your business?
We are offering a FREE Business analysis and will discuss your needs for an overall Strategic Plan including a Website upgrade with a national media campaign, after you have completed the Strategic Planning Client Questionnaire on our website and schedule a meeting to contract our services and move forward to SUCCESS!
We can mount a media campaign for you with events and advantages your business offers to potential clients as the centerpiece of that effort. This could not only provide exposure and build your new brand, but could also build your business development with corporate sponsors, business partners, non-profit organizations and donors.
You could be your own special BRAND within and without the business campaign! This will not detract from the business campaign in any way and inevitably lead to other business opportunities, and a very effective social position that will allow you to achieve more business goals!
We will be integrally involved in creating the campaign concept with you as both a separate branded entity and the business brand. We would develop them within the overall brand platform and defining a tangible brand experience across the myriad offerings of the business services and social activities. Our work will touch on all aspects of the business as a brand, and the brand’s physical presentation; client offerings; programs; events; promotions; Web site; marketing; advertising; publicist; social media managements; sponsorship vehicles; and creation of “your business Community” through multi-channel strategies for both traditional and new media to engender an engaging, interactive and sustainable customer experience.
We will to develop and create expedient, viable, replicable solutions to optimize your bottom line, raise your public profile and social perception while increasing the satisfaction quotient for your customers.
From the great success that we have had with our Free Food Programs established in the 1950’s by my Parents, Aaron and Margaret Wallace, we have since been instrumental in the founding and supplying of other free food service organizations around the country.
With the demand for our help in creating these organizations being driven by the skyrocketing need for the services, we have decided to open up our efforts to all interested in starting a food pantry for the needy.
We can provide access to the training necessary to qualify your organization and partner you with the local organizations and businesses that can support your efforts. Contact us and we will help you through the RED TAPE and push your program to success!
We were honored in Miami, Florida and Port Au Prince, Haiti last month for the Relief Missions that we have sent to Haiti since the earthquake and are currently up for an EMMY with “OUT. The Glenn Burke Story”, have already won several honors for it and expect more.
Special “Thanks” to all that have supported our efforts over the years!
FREE tickets to Regina Belle w/ Special Guest Chris Walker, Friday and Saturday, October 28-29, 2011, 10:00 pm, Yoshi’s Oakland, 510 Embarcadero W, Oakland Ca 94607; Omar Sosa Afreecanos Quartet, Friday and Saturday, November 4-5, 2011, 10:00 pm, Yoshi’s Oakland, 510 Embarcadero W, Oakland Ca 94607; Brenda Wong Aoki and Mark Izu KABUKI JAZZ CABARET, Sunday, October 30, 2011 5:00 pm,Yoshi’s, 1330 Fillmore Street, San Francisco; The Velveteen Rabbit, Choreographed and directed by KT Nelson, Saturday, November 26, 2011, at 2:00 p.m., Novellus Theater at Yerba Buena Center for the Arts, 701 Mission Street (at 3rd Street), San Francisco, CA

The Aaron & Margaret Wallace Foundation and National Lawyers Guild (NLG-SFBA) Human Civil Rights Committee (HCRC)

The Aaron & Margaret Wallace Foundation and National Lawyers Guild (NLG-SFBA) Human Civil Rights Committee (HCRC)
Human Civil Rights Committee Exploratory Meeting 

Please contact our colleague Abdul Jalil al-Hakim ( if you are interested in joining us for an exploratory meeting to assess the idea of initiating a new committee focused on an integral approach to issues related to human rights and civil rights, in the tradition of the NLG’s long standing work as a space for the strategic convergence of movements in defense of our most fundamental rights.

Camilo Pérez-Bustillo

Executive Director


(510) 394-4101

In doing so we are engaging in a membership drive aimed specifically to increase the membership in that Committee to include Civil Rights Lawyers, Groups and Organizations; Multi Cultural/Interfaith Religious Institutions; Unions and union members; advocates/activist; educators/students; and concerned Community members vested in the betterment of the lives of those whose Civil Rights are being compromised the greatest. Potential new associate members would apply to ALL the NATIONAL movements: Federal, State and Local, Political and Legislative, Senate and House members advocacy; Constitutional, Human and Civil rights organizations; Black Lives Matter; Defund the Police Reform; Social Justice Reform; Anti-Systemic Racism organizations; Voters Rights organizations; Immigration; Climate Justice; Healthcare; Wealth Inequality; Education; Gun Violence; Hunger and Food Insecurity; Abortion-Pro Choice Rights; LGBTQIA; School-to-Prison Pipeline; Homelessness; Abuse movements; Color of Change, James Rucker, Van Jones, Colin Kaepernick, Malcolm Jenkins, Anquan Bolden, AND ALL community-based organizations, activist, advocates, service providers, donors, volunteers, nonprofit groups, in collaboration with ALL hunger, health care, housing, violence, abuse, counseling, senior, youth, women, children, civil rights, employment, and education response agencies- to thousands of men, women and children living in San Francisco/ Oakland Bay Area in California to help transform NOT JUST the lives of people in need, BUT ALL PEOPLE.

There was once a time back in the late 1960’s and 1970’s where the NLG, specifically in the Bay Area, LEAD THE WORLD in the fight for Civil Rights with so many GREAT lawyers whose strategy, tactics and style was not only imitated, but taught as a tool for success!

With Roe v Wade Women’s Rights overturned; George Floyd Police Reform Bill stalled; John Lewis Voter Rights Bill locked out with counter laws to deny equal voting rights surging across the country; LGBTQ rights headed for reversal; Immigration Bills ended; DACA Act denied; Enviornmental, Criminal, Prison and Social Justice reforms disbanded; WITH ALL HUMAN AND CIVIL RIGHTS UNDER ATTACK, WHEREIN AMERICAN SOCIETY HAS BEEN SET BACK OVER 100 YEARS, URGENCY IS AN UNDERSTATEMENT.

This illustrates that ALL CIVIL RIGHTS are under sever threat of being rolled back 100 years!, Unless and until there is complete Judicial Reform revoking immunity for Judges, Police and Prosecutors to END Grand Systemic and Endemic Corruption, that maintains and continues the Jim Crow administration of justice serving White Class and Privileged Bias, YOUR LIVES, BLACK LIVES, ALL LIVES DON’T MATTER!

The dramatic long standing effects of the Jim Crow administration of justice is characterized by tyrannical Federal, State, and Local Governments; Corrupt Federal, State, and Local Government Judicial and Law Enforcement Agencies; Rampant Fraud and Corruption; Class, Race and Caste Societal Wars; Dehumanization of the Minority and Poor Masses; Financial Collapse; Famine, Disease; Food Insecurity; Affordable Housing Drought; Sky Rocketing Unemployment; Social Unrest; Environmental Disaster; other characteristics representative of a Cataclysmic Decline in Society as the Rich Top 2% Just Get Richer at everyone else’s expense!!

With the WHOLE WORLD protesting the reversal of Roe v Wade and the integrity, or lack thereof, of the Supreme and lower Courts, this is a HUMAN concern that will only grow in importance everyday!

Pro-Democracy Human Civil Rights policy leaders around the world, have a very difficult challenge. 

This is not a regular challenge, nor traditional contest of the kind you and I have ever had in the past, deciding whether we should have this kind of legal Human Civil Rights policy for a movement or that kind of Human Civil Rights policy for a movement. Our society has become increasingly a contest between liberal democracy — continued and expanded liberal democracy against fascism, political violence, illiberalism.

We are fighting against forces that want to and are increasingly gaining control over our ability to have a Human Civil Rights policy be something that can be thrown out with elections if they don’t like the results or answer they get.

If you are in the position of being in the pro-democracy, Human Civil Rights movement, here is your challenge. On the one hand, you have to call out those threats to pro-democracy, to Human Civil Rights, because it’s incredibly important to do so. You have to be outraged because you should be outraged. But if that is all you are offering, you are NOT effectively providing Human Civil Rights policy for any effective solutions, much less a movement! YOU ARE NOT meeting those MOST in need, nor voters where they are in the concerns that they have in the lived terrain of their lives.

The challenge for pro-democracy forces effectively providing Human Civil Rights policy with any effective solutions, and a movement is, how can our pro-democracy forces beat back this threat of authoritarianism- fascism, political violence, illiberalism? Not simply by condemning it, which people have gotten very good at, but actually, outcompeting it.

Outcompeting it for hearts and minds. Outcompeting it so that those MOST in need feel their cause is more immediate to ALL peoples’ lives than fascism and authoritarianism does. Those MOST in need FEEL more exuberant and transcendent than fascism and authoritarianism does. Offers more belonging than fascism and authoritarianism does. It offers more of effective ANSWERS, SOLUTIONS, RESOLUTIONS of their legal Human Civil Rights bewilderment and confusion in a confusing age than fascism and authoritarianism does.

Right now, the pro-democracy movement is not succeeding, I would even argue LOSING GROUND, at outcompeting fascism. I am making a plea having spent the last 50 years studying, working on the ground developing a formula that we learn from the Bay Area’s glorious past being LEADERS in the pro-democracy, Human Civil Rights policy movement to beat back this authoritarian tide.

The American midterms had two very distinct systems of democracy and illiberal competing against each other. And I’m not just throwing that out. The majority of the Republican candidates ran on the platform are all election deniers, democracy deniers. That’s an actual fact.

As the election neared, we saw that the latest polls showed in the congressional ballot that the average support for both Democratic candidates and Republican candidates was at about 46 percent. In other words, they’re just about tied in this point. Which is a little different than what we heard a couple of months ago. We heard a couple of months ago that the stories of hope, the stories of democracy working, the stories of legislation were beginning to show up for the Democrats. But that faded out.

Where do WE go from here?



Entertainment Jobs and Casting Opportunities OCTOBER-NOVEMBER 2010 Listings
There are some good entertainment industry job listings below and on the “Casting Page” with Executive jobs in Sports and Entertainment with casting calls, auditions, and internships on the front page at
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We custom design, write, direct, produce, perform and provide all talent for the motion picture or television project, stage play, entertainment event, commercial ads, film trailers, soundtracks, the jingle, voice overs, and all promotions associated with the product.
We are developing jobs for actors, producers, directors, casting directors, and writers in the entertainment, commercial advertisement, stage, film and television fields.
To that end, our agency would like to provide you with a list of entertainment jobs and castings calls that might fit the description for your job considerations or placement for jobs for a friend that you have.
We would be interested in placing you in any roles for anyone of our 10,000 Professional Athletes, Entertainers, Celebrity, Musicians, and Actors direct email recipients; our over 270,000 list members; and our over 21 million total readers of the publications we submit to.
As you can tell from our roster of talent, our Casting Division has a unique advantage in all forms of casting. With the growing popularity of “film and music video-style” products, we have found that directors and producers value our ability to call in seasoned, serious talent from the film and television industries to add depth and quality to performances in stage, film, television and commercials.
More than four decades of feature film, television and commercial casting experience has provided us with strong relationships with agents, managers and talent which helps us to find the necessary talent to create innovative, creative and one-of-a-kind artistic product.
We can send Photos, Bios, videos, Comp Cards, CV with samples of work and salary requirements, where necessary. We are members of the Casting Society of America (C.S.A.), Independent Film Producers (I.F.P.), Screen Actors Guild (S.A.G.), and Broadcast Music Inc. (BMI) to list a few.
Remember, there are some good entertainment industry job listings on the “Casting Page” with Executive jobs in Sports and Entertainment with casting calls, auditions, and internships on the front page at!