CAECAY Marketing Plan Evaluates Our Impact on Support Charities

CAECAY Marketing Plan evaluates the Impact of CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth partner clients Matching Athletes, Entertainers, Celebrities, and Influencers on Support Charities Creating Opportunities and Alternatives for Youth.

CAECAY’s marketing plan aims evaluates the impact of matching athletes, entertainers, celebrities, and influencers with support charities that create opportunities and alternatives for youth. By leveraging the reach and influence of these individuals, the plan seeks to measure the effectiveness of their involvement in raising awareness, driving engagement, and generating support for these charitable organizations.

Elton John Oscar Party

CAECAY Objective:

The primary objective of this marketing plan is to assess the impact of matching athletes, entertainers, celebrities, and influencers with support charities on creating opportunities and alternatives for youth. The specific goals include:

a) Measuring the increase in awareness and visibility of the charities’ initiatives.

b) Evaluating the engagement and response generated by the target audience.

c) Assessing the growth in support, both in terms of donations and volunteer involvement.

CAECAY Target Audience:

The target audience for this marketing plan includes:

a) Existing supporters of the charities.

b) Potential donors interested in youth development and social causes.

c) Youth themselves, who can benefit from the alternatives created by these charities.

d) Fans and followers of the athletes, entertainers, celebrities, and influencers.

CAECAY Strategy:

a) Partnership Selection: Identify athletes, entertainers, celebrities, and influencers whose values align with the mission and vision of the support charities. Consider their credibility, influence, and ability to connect with the target audience.

b) Collaborative Campaigns: Design engaging and impactful campaigns that highlight the work of the charities, emphasizing the positive outcomes and alternatives they create for youth. Incorporate the personalities and unique talents of the selected individuals to maximize impact and resonance.

c) Multi-channel Approach: Utilize various marketing channels such as social media, television, radio, events, and print media to reach a wide range of audiences. Tailor the messaging to each channel and target audience segment to ensure maximum effectiveness.

d) Tracking and Analysis: Implement tracking mechanisms to monitor the impact of the campaigns. Evaluate key performance indicators (KPIs) such as increased brand awareness, website traffic, social media engagement, donations received, and volunteer sign-ups. Regularly analyze data to gauge the success of the campaigns and make necessary adjustments.

CAECAY Implementation:

a) Develop compelling campaign narratives that highlight the stories of youth who have benefited from the alternatives created by the support charities.

b) Create visually appealing and shareable content that resonates with the target audience.

c) Collaborate with the selected individuals to co-create and distribute campaign content through their social media channels, leveraging their existing fan base and influence.

d) Organize events and fundraisers that provide opportunities for the target audience to engage directly with the support charities and the partnered athletes, entertainers, celebrities, and influencers.

CAECAY Evaluation:

a) Conduct regular surveys and polls to measure changes in awareness, perception, and willingness to support the charities.

b) Monitor social media metrics, website analytics, and donation data to assess the impact of the campaigns.

c) Compare the performance of campaigns with and without the involvement of athletes, entertainers, celebrities, and influencers to gauge their effectiveness.

d) Seek feedback from the support charities, individuals involved, and the target audience to identify areas of improvement and potential future collaborations.

CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth partner clients Matching athletes, entertainers, celebrities, and influencers with support charities has the potential to create significant positive change for youth by raising awareness, driving engagement, and generating support. By implementing this marketing plan and evaluating the impact of their involvement, we can measure the effectiveness of such collaborations and continuously improve strategies to maximize the benefits for the support charities and the youth they serve.

To enjoy these benefits, join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations”:  https://caecay.org/matching-icons-with-charitable-philantropic-organizations/ pages to complete the requisite form and submission. Are you interested in growing your business?
We are offering a FREE Business analysis and will discuss your needs for an overall Strategic Plan including a Website upgrade with a national media campaign, after you have completed the Strategic Planning Client Questionnaire on our website and schedule a meeting to contract our services and move forward to SUCCESS!
We can mount a media campaign for you with events and advantages your business offers to potential clients as the centerpiece of that effort. This could not only provide exposure and build your new brand, but could also build your business development with corporate sponsors, business partners, non-profit organizations and donors.
You could be your own special BRAND within and without the business campaign! This will not detract from the business campaign in any way and inevitably lead to other business opportunities, and a very effective social position that will allow you to achieve more business goals!
We will be integrally involved in creating the campaign concept with you as both a separate branded entity and the business brand. We would develop them within the overall brand platform and defining a tangible brand experience across the myriad offerings of the business services and social activities. Our work will touch on all aspects of the business as a brand, and the brand’s physical presentation; client offerings; programs; events; promotions; Web site; marketing; advertising; publicist; social media managements; sponsorship vehicles; and creation of “your business Community” through multi-channel strategies for both traditional and new media to engender an engaging, interactive and sustainable customer experience.
We will to develop and create expedient, viable, replicable solutions to optimize your bottom line, raise your public profile and social perception while increasing the satisfaction quotient for your customers.
From the great success that we have had with our Free Food Programs established in the 1950’s by my Parents, Aaron and Margaret Wallace, we have since been instrumental in the founding and supplying of other free food service organizations around the country.
With the demand for our help in creating these organizations being driven by the skyrocketing need for the services, we have decided to open up our efforts to all interested in starting a food pantry for the needy.
We can provide access to the training necessary to qualify your organization and partner you with the local organizations and businesses that can support your efforts. Contact us and we will help you through the RED TAPE and push your program to success!
We were honored in Miami, Florida and Port Au Prince, Haiti last month for the Relief Missions that we have sent to Haiti since the earthquake and are currently up for an EMMY with “OUT. The Glenn Burke Story”, have already won several honors for it and expect more.
Special “Thanks” to all that have supported our efforts over the years!
FREE tickets to Regina Belle w/ Special Guest Chris Walker, Friday and Saturday, October 28-29, 2011, 10:00 pm, Yoshi’s Oakland, 510 Embarcadero W, Oakland Ca 94607; Omar Sosa Afreecanos Quartet, Friday and Saturday, November 4-5, 2011, 10:00 pm, Yoshi’s Oakland, 510 Embarcadero W, Oakland Ca 94607; Brenda Wong Aoki and Mark Izu KABUKI JAZZ CABARET, Sunday, October 30, 2011 5:00 pm,Yoshi’s, 1330 Fillmore Street, San Francisco; The Velveteen Rabbit, Choreographed and directed by KT Nelson, Saturday, November 26, 2011, at 2:00 p.m., Novellus Theater at Yerba Buena Center for the Arts, 701 Mission Street (at 3rd Street), San Francisco, CA

CAECAY’S ICONS CHARITY REGISTRAR

CAECAY’S ICONS CHARITY REGISTRAR

Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths

Welcome to the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY), CAECAY’s ICONS CHARITY REGISTRAR, at the CAECAY.ORG website.

In today’s digital age, the power of personal branding has never been more apparent. For student athletes, entertainers, celebrities, and influencers, the ability to monetize their Name, Image, and Likeness (NIL) has become a game-changer. A world of opportunities has opened up in NIL. Leading the way in this transformative landscape is the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY). With over 50 years of experience and a commitment to empowering individuals, CAECAY, in collaboration with esteemed organizations and personalities like the Aaron & Margaret Wallace Foundation (AMWF), Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth, is poised to revolutionize the world of NIL monetization.

CAECAY works with the Aaron & Margaret Wallace Foundation (AMWF), a 501(c)(3) public charity that was founded in 1957, in collaboration with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? AdVentures and Nowtruth. This strategic union assist professional athletes, entertainers, celebrities and influencers in fulfilling their philanthropic aspirations and charities in fundraising fulfillment using celebrities. The AMWF, Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? AdVentures and Nowtruth strategic union accomplishes this mission with it’s unique offering of superior attributes for providing professional athletes, entertainers, celebrities and influencers, and celebrity like organizations, with Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services in Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads that include state of the art technology and a 501(c)(3) platform from which they can conduct their charitable events. In addition to these services, CAECAY also provides professional athletes, entertainers, celebrities and influencers with processing and fulfillment services to help them meet the numerous requests for assistance that they receive from charities each year.

CAECAY further meets its mission by increasing the accessibility of charities to professional athletes, entertainers, celebrities and influencers, and the tremendous benefits that such access can provide to charities. This goal is primarily accomplished through CAECAY’s “ICONS CHARITY REGISTRAR”, with the “Matching Charitable Philanthropic Organizations with ICONS” or “Matching ICONS with Charitable Philanthropic Organizations”, which ever applies to you.

CAECAY has also donated at no charge to the charity, autographed memorabilia by the professional athletes, entertainers, celebrities and influencers experiences that the charities then use to raise funds for their programs. Since its inception, CAECAY has worked with charities from around the corner to around the world, that help the poor and disadvantaged, youth, assist those afflicted by disease, aid veterans injured by war, social justice, and homelessness.

To join CAECAY’s ICONS CHARITY REGISTRAR, go to “Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations”:  https://caecay.org/matching-icons-with-charitable-philantropic-organizations/

The Mission of CAECAY is “To unite the goodwill of professional athletes, entertainers, celebrities and influencers with the generosity of their fans to assist people in need” which it achieves by assisting professional athletes, entertainers, celebrities, influencers and related organizations in fulfilling their philanthropic aspirations.

Since it’s inception, it has also been a primary goal of CAECAY to increase the accessibility of charities to professional athletes, entertainers, celebrities and influencers and the tremendous benefits that such access can provide to them. This is primarily done with our Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services in Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads.

One special feature we can provide is donating autographed memorabilia for fundraising purposes through CAECAY’s ICONS CHARITY REGISTRAR. Join CAECAY’s ICONS CHARITY REGISTRAR at “Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations” https://caecay.org/matching-icons-with-charitable-philantropic-organizations/

Athletes, entertainers, celebrities and influencers, and their agents, are often inundated with requests from charities to assist them with their fundraising efforts. These requests often include requests for autographed memorabilia, lending the professional athletes, entertainers, celebrities and influencers’s name to the charity, or making a personal appearance on behalf of the charity. Furthermore, they are also often asked, by both charities and individuals, to provide autographed memorabilia and/or to meet seriously or terminally ill individuals.

In most cases, professional athletes, entertainers, celebrities and influencers are all too willing to sign a photo for a fan, especially one who is ill, or provide a charity with various autographed memorabilia for their fundraising efforts. However, given the active and lucrative memorabilia market that exists today, these professional athletes, entertainers, celebrities and influencers want to make sure that these items are going to fans or charities and not to unscrupulous dealers and individuals.

To assist professional athletes, entertainers, celebrities and influencers, and their agents, in meeting these many requests, CAECAY provides celebrities with a service whereby CAECAY represents the philanthropic interests of the professional athletes, entertainers, celebrities and influencers; effectively becoming their “philanthropic agent”. The celebrities and their agents direct any charitable requests they receive to CAECAY, where CAECAY processes and fulfills these requests on behalf of the professional athletes, entertainers, celebrities and influencers. Requests for autographed memorabilia are screened to ensure that the items will be utilized for charitable purposes and, if approved, the requests are fulfilled with items that have been purchased, autographed by the professional athletes, entertainers, celebrities and influencers.

Requests for the use of a professional athletes, entertainers, celebrities and influencers name, image or likeness, or for a personal appearance by a them, are scrutinized against criteria set forth by the professional athletes, entertainers, celebrities and influencers. If the request meets these criteria, CAECAY forwards the request to them for their review.

CAECAY does not charge professional athletes, entertainers, celebrities and influencers or those receiving memorabilia for this service. However, these professional athletes, entertainers, celebrities and influencers appear at CAECAY fundraising events that help raise the funds for CAECAY’s programs.

Many charities do not have the constituency or the access to professional athletes, entertainers, celebrities and influencers to garner much, if any, support from them. To assist these charities, CAECAY’s ICONS CHARITY REGISTRAR utilizes CAECAY’s relationships with the professional athletes, entertainers, celebrities and influencers it works with to provide some assistance to these charities. CAECAY can provide autographed memorabilia that charities can, by applying directly to CAECAY, have donated to them for utilization in their fundraising efforts.

Athletes, entertainers, celebrities and influencers often seek to utilize their professional success to fulfill their philanthropic aspirations but often find the myriad of state and federal statutes that regulate charitable organizations both overwhelming to them and beyond the expertise of their traditional advisors. Additionally, those who do manage to navigate these regulations are often surprised to find that there are many ongoing responsibilities required to maintain such a charitable organization.

CAECAY provides these professional athletes, entertainers, celebrities and influencers with professional advice as to how they can best achieve their philanthropic aspirations; explaining to them the details of what is involved in establishing and maintaining their own foundation, as well as several other options that are available to them. CAECAY provides these services to professional athletes, entertainers, celebrities and influencers free of charge.

Elton John Oscar Party

Often, professional athletes, entertainers, celebrities and influencers want to assist certain charitable causes but do not want to establish their own foundations. Furthermore, whereas they are lending their name, image, likeness and reputation, to any such charitable endeavor, they want to ensure that it is conducted professionally and with the utmost integrity.

CAECAY provides these professional athletes, entertainers, celebrities and influencers with a 501(c)3 non-profit forum from which they can conduct charitable events such as concerts, celebrity golf and tennis tournaments, basketball games, hockey games, softball games, and casino nights. CAECAY also assists these professional athletes, entertainers, celebrities and influencers with Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services in Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads in conducting these events by preparing a budget, retaining the services of a production company, and soliciting sponsors and participants.

For its services, CAECAY retains a small portion of the proceeds to fund its charitable work and donates the remaining net proceeds to the charity, or charities, that the professional athletes, entertainers, celebrities and influencers event was created to support.

While many of the services that CAECAY provides are designed to assist professional athletes, entertainers, celebrities and influencers in fulfilling their own philanthropic aspirations, CAECAY does currently provide charities that are not directly supported by a professional athletes, entertainers, celebrities and influencers, especially small ones, with various autographed memorabilia for use with their own fundraising efforts. The autographed memorabilia that CAECAY provides is from professional athletes, entertainers, celebrities and influencers and the donation of this memorabilia is worldwide.

If you are a charity and would like CAECAY assist you in securing a athletes, entertainers, celebrities and influencers, and/or with Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services or to donate autographed memorabilia to your organization for its fundraising efforts, please join CAECAY’s “ICONS CHARITY REGISTRAR”, complete the Online request form for “Matching Charitable Philanthropic Organizations with ICONS” or “Matching ICONS with Charitable Philanthropic Organizations”, which ever one applies to you. Print and sign it, then please submit the Application, along with the additional information that is required, in accordance with the Instructions. Please note that CAECAY’s ability to fulfill your request is subject to the availability of autographed memorabilia at the time of your application. Furthermore, you must apply at least six months before your fundraising event to receive a donation.

If you are interested in any of the other Services that CAECAY offers, please Contact CAECAY directly at CAECAY@CAECAY.org.

To join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations”:  https://caecay.org/matching-icons-with-charitable-philantropic-organizations/

Fee Schedule

FREE/Small Fee: CAECAY represents the philanthropic interests of the professional athletes, entertainers, celebrities and influencers; effectively becoming their “philanthropic agent” FREE or for a small fee depending on the labor intensity needs of the client. The celebrities and their agents direct any charitable requests they receive to CAECAY, where CAECAY processes and fulfills these requests on behalf of the professional athletes, entertainers, celebrities and influencers. Requests for autographed memorabilia are screened to ensure that the items will be utilized for charitable purposes and, if approved, the requests are fulfilled with items that have been purchased, autographed by the professional athletes, entertainers, celebrities and influencers.

Service Fee: For its services, CAECAY retains a small portion of the proceeds from the events we work on to fund its charitable work and donates the remaining net proceeds to the charity, or charities, that the professional athletes, entertainers, celebrities and influencers event was created to support.

Sliding Scale: Small business charities pay an amount that is calculated based on their size, ability to pay, and needs being Local- City, County; State; Regional; National, or Worldwide for our services, CAECAY retains a small portion of the proceeds to fund its charitable work and donates the remaining net proceeds to the charity, or charities, that the professional athletes, entertainers, celebrities and influencers event was created to support.

Hourly Rate: Based on our FULL SERVICES to the clients.

Percentage: Based on our FULL SERVICES to the clients.
Hourly Rate against a Percentage: Based on our FULL SERVICES to the clients that will pay an hourly fee that is applied to the percentage fee return.

Celebrity Supporters Can Bring Visibility to Charities — but Careful Screening Is Crucial

Celebrities and charities can make a productive marriage — with the famous satisfying their desire to help society (and perhaps burnishing their public images at the same time) and the organizations enjoying greater visibility and often an increase in donations. But when the parties are mismatched, the pairings can also result in splits as acrimonious as any high-profile Hollywood divorce — with potential hazards for charities that have pinned too many of their hopes on a star.

Public figures, say charity managers and fund raisers, are particularly good at drawing attention to an organization’s mission and giving a boost to fund-raising efforts. But nonprofit leaders still advocate screening celebrities carefully to make sure their aims and those of a charity overlap, and clearly communicating both parties’ expectations.

Many public figures want to share their good fortune with worthy organizations. A lot of celebrities are good people, they have good hearts and good souls.

An example, several popular young singers, including Alicia Keys and Gwen Stefani, organized a remake of the Marvin Gaye song “What’s Going On,” which was eventually released to benefit several organizations. It was really impressive to see how blessed they felt they were for having been given the gift of celebrity. It helped them cope with their celebrity status for having received the wealth they have received. These are people who want to use music to change the world

Elton John Oscar Party

That’s a more idealistic view.

The Personal Touch

Celebrity involvement often takes the form of public-service announcements or the occasional personal appearance to help a fund-raising event attract more people and garner more news coverage. For some organizations, that is all the lift they need.

You should alway plans something special for Special Events. You not only want a top-notch performer, but you want to get them to spend a little time with the donors and volunteers. If they can really engage beyond what they do on stage, that’s an asset to any organization.

Have them attend a reception, then perform, before or after dinner. After the performance, the celebrities posed for photos with major donors. Often, it is in that post-performance schmoozing that is most beneficial to the charity. The celebrity is able to have a positive impact if they spent time with attendees to talk to them after each photo. It is very real and very generous. The celebrity always kept exclaiming how excited they were about the mission. The celebrity really saw what was happening and was eager to support it.

We believe that the celebrity personal touch will help strengthen the relationship with its supporters for the future. It’s not always the immediate that’s apparent. With the photos, the conversations, make a long-term impression with the donors. It’s just another reason to enjoy coming to the office.

When celebrities make personal connections to their charities, their commitment deepens beyond a general wish to do good. Their working-class roots or religion can enhance their desire to help. During the corporate tour, they should met the group’s executive director that can lead to a kinship and bonding with their clients from the beginning. They may really appreciate the people there by striking up friendships with several of the employees, and they look forward to seeing each other.

Preparing Stars to Shine

No matter how strongly a public figure believes in a charity’s mission, it’s vital to prepare them for their inevitable role as the group’s public supporter.

The media turns out when you have celebrity participation. It becomes your job, when there’s a celebrity who might get targeted by the media, to make sure they have the knowledge that they need. Failing to do so can cause embarrassment — for the celebrity, who may look foolish or naive in front of the press, and for the organization, which can be trivialized or misrepresented.

When prepping famous supporters, give them its mission statement, and offers them a “sound bite” or one-line summary of the organization’s work that they can repeat to the press.

We also work hard to identify one or two standout accomplishments that are easy for people to remember. There’s no need to weigh them down with data: Bear in mind that celebrities and their talent for communication can be a great asset, and that the media is often only looking for one or two quick statements about what you do and how successful you are.

In addition, celebrities take corporate tours to learn about its programs firsthand. While the organization does not have a single designated celebrity spokesperson, it has been the recipient of a broad range of participation from famous supporters in both its programming and fund-raising efforts — and that helps when dealing with the news media. Where possible, you want people to be able to speak about their own impressions and time spent with you.

Telling celebrity supporters about an organization’s work is important, but as public figures find out about the charity, the charity should also gauge their willingness to commit both time and money to the cause to help celebrities set up charitable foundations.

The best way for a charitable organization to get the maximum benefit from their relationships with celebrities is to inform the would-be supporters, as clearly and simply as possible, what will be expected of them. They’re pulled in a million different directions, and focus is a problem.

One way to determine a celebrity’s long-term commitment lies in the bottom line. It’s absolutely critical that celebrities donate money. Why should I, as someone who makes hundreds of times less, donate if they don’t? Sure, their time is important, but the public might well say, “If you won’t put up a dollar of your money, why should I?” Yes, their time is valuable, but the fact that they are celebrities is what enables their time to be valuable. Giving shows a stronger commitment.

Despite this recommendation, many charities do not require monetary donations from their celebrity supporters. As with non celebrities, a strong financial commitment to a cause usually accompanies in-depth involvement. But in the case of famous people, one-time associations are often likely to result in the celebrities receiving honoraria of their own with a donation to the celebrity’s foundation.

Some organizations are so in need of visibility — and grateful for celebrity help — that they shy away from also requesting donations. It can be such an ordeal, in terms of scheduling, to get them to participate in different kinds of things that take a back seat. Perhaps you’re a small, poorly funded nonprofit doing advocacy. Certainly, we could all benefit from more money. But you have to be careful about not over asking including requests for financial aid.

Avoiding Controversy

Having a famous supporter onboard can give a nonprofit group wide visibility. However, that spotlight can grow uncomfortably hot if the celebrity becomes embroiled in a public controversy or personal scandal. And even the most wholesome of public figures may become burdensome to a charity if they lack commitment — or bring unreasonable demands.

Careful screening has helped prevent some charities from entering into relationships with troubled celebrities. United Way of America, for example, has for 30 years been served by supporters who play in the National Football League — an organization that, despite its members’ popularity, has in recent years seen some of its athletes embroiled in substance abuse, and accused of domestic violence and even murder. However, the charity has not been tarnished by some football players’ brushes with the law because the league does its own careful choosing of its representatives. To be recruited by the league and the teams for United Way work, the players need to be model citizens who believe in and exemplify through their citizenship the type of message that we’re trying to deliver through the campaign.

Without a group like the National Football League to pick the most likely prospects from its own ranks, however, the process becomes akin to hiring a staff member. You need to talk to a wide spectrum of people and really need to do a thorough background check.

There are a few basic “red flags” to heed. It’s common sense that if someone is not getting back to you in a timely manner, that’s a good indication of how business is going to go. If they’re uncomfortable talking about their own charitable commitments, that would also be a red flag, because if they’re noncommittal about where they’re donating their own money, it would indicate that they’re not really giving.

Even well-intentioned celebrities can become so high-maintenance that their demands outweigh the benefits of their support. The need to make both sides’ expectations clear at the outset. Up front, ask what they would be looking for in return, are they expecting travel expenses for themselves, a significant other, a whole entourage? If they need first-class accommodations for a dozen people, it’s a real test of their commitment to you. And if you get more involved with them later on, it’s just going to get worse, not better. And if you’re trying to raise money, it can cut into that.

Some non-profits has seen first-hand the trouble that can come from dealing with the associates of celebrities being sued for activities of a fund trustee, lawyer, the stars, former employers, for claims that they sabotaged the relationship with the entertainers and suggestion that they hire a friend of the entertainer as a fund raiser even though they had no experience in the field.

Non-profit charities have learned over the years that philanthropy needs to be treated like a business, and you’ve got to know who you are working with, whether the people you are hiring or doing business with are celebrities or not.

Another pitfall for the relationship between public figures and charities can come when an artist’s marketability stands at odds with a charity’s message. The Global AIDS Alliance’s “What’s Going On” project has originally been intended as a campaign solely to benefit international groups that fight the disease. But when, after September 11, record companies and others feared its AIDS message would be irrelevant in the wake of the terrorist attacks, the song was released to benefit the September 11th Fund as well.

However, some artists who were involved in the project when it was intended to benefit AIDS charities were upset that the money generated would now be split with another cause. And other artists feared that the song’s antiwar lyrics would trigger a backlash among fans eager to retaliate for the terror attacks. The artists might have been antiwar, but their audiences at that time might not have been. The controversies, he says, hurt both the song’s fund-raising efficacy and its anti-AIDS educational message.

People who are involved in celebrity, advocacy, and cause-related work, monitor what’s being said about them, and if they get a negative response from their audience, they modify their advocacy. Their power is only in their ability to maintain a following. If they don’t have people buying their CDs, they don’t have a way of helping any cause. They won’t do anything to compromise it.

Advocacy is a risk for people. The primary objective is to sell records. They are marketers. If they try to integrate the marketing of their cause, and if there’s some kind of push-back, they might retreat, they might modify how they relate to the cause.

A key point of any long-term association, understand celebrities who are not fully committed to a charity’s mission may lend their support only until it becomes inconvenient for them. An organization needs to figure out from the start why famous people are willing to help.

Is there a personal connection, do they really believe in it to the very core of their being, or is it a way for them to get publicity? Because if it’s the last one, it’s never going to work out. Once the need for publicity runs out, they’re going to be gone. About Abdul-Jalil

ESPN’s Keith Olbermann Knocks Gay Jason Collins STRAIGHT!

ESPN’s Keith Olbermann Knocks Gay Jason Collins STRAIGHT!

Keith pays tribute to the first openly gay player in one of the four major sports. And it’s not Jason Collins. On “Olbermann”, Keith talked about Glenn Burke, the LA Dodger who was the first openly gay athlete in major sports over 30 years before Jason Collins, and he hits a sweet spot. It’s personal, rational and ends with a shocking twist.
Glenn Burke, the Real First Openly Gay Athlete in Professional Sports
Glenn Keith
“If I can make friends honestly, it may be a step toward gays and straight people understanding each other. Maybe they’ll say, ‘He’s all right, there’s got to be a few more all right.’ Maybe it will begin to make it easier for other young gays to go into sports.” Glenn Burke
Those are the words of Major League Baseball’s first openly gay player. While the national media covers Jason Collins‘ first minutes on the court as an openly gay professional basketball player and the NFL network constantly breaks down rookie Michael Sam‘s combine stats, we forget about the ORIGINAL sports pioneer.
Glenn Burke played 225 games in the majors as a Dodger and as a member of the Athletics, with 523 at-bats, a .237 average, two home runs, 38 RBIs and 35 stolen bases. While those numbers remain far from stellar, he contributed as a spirited member of the locker room, well liked by his teammates.
Dusty Hi 5 Glenn aft HRMajor League Baseball didn’t either know how to deal with his sexual orientation or chose not to. The media wouldn’t touch the story until years after he left the game. Glenn Burke was a trailblazer who arrived on the scene long before our culture knew how to embrace him.
Over the next few weeks, forgive me if I seem apathetic towards media reports about the progress of Mr. Sam or Mr. Collins in their Collins Big Herorespective sports. We live in 2014. A player’s sexual orientation shouldn’t have any bearing on how well they throw a ball or how much weight they can lift. While they may have overcome hardships in their quest to seek a career in professional sports while maintaining their authenticity as a person, it pales in comparison to Burke’s journey more than 35 years ago. Most of us have come a long way since then, although you wouldn’t know it by the actions of a few knuckle-draggers.
I would write more about it, but wordsmith and sports personality Keith Olbermann eloquently sums it up better in 5 minutes than most professional journalists could with an entire novel.
The next time you read or hear a story about a gay athlete, remember outfielder Glenn Burke.
If you have any interest in learning more about his journey, check out his story from the 1982 issue of Inside Sports chronicling Burke’s time as a professional baseball player. Heartbreaking, courageous, inspiring and tragic… all words to describe the tale of professional sports’ first openly gay athlete.
Watch “Olbermann” weeknights on ESPN2 at 11pm ET

Marshawn Lynch’s Quiet Power Behind Seahawks’ Super Run

EDITOR’S NOTE: Michael Silver wrote this piece after an exclusive interview with Marshawn Lynch last week, when the running back wasn’t sure if he would attend Super Bowl XLVIII Media Day. On Tuesday, Lynch did indeed appear at the event to briefly speak with the assembled media before spending some additional time with NFL Network’s …
Continue reading Marshawn Lynch’s Quiet Power Behind Seahawks’ Super Run

“How a Grieving Family Saved A Troubled City with A Martyr”

“How a Grieving Family Saved A Troubled City with A Martyr”
http://youtu.be/NbXiNSQZcsU

The year 2009 began with a tragedy at an Oakland BART station. Shortly after 2 a.m. on New Year’s Day, BART police Officer Johannes Mehserle shot and killed 22-year-old Oscar Grant II, of Hayward, on the platform of the Fruitvale station after responding to reports of a fight on a train.

“Make no mistake about it Oscar Grant was Murdered, Executed by a BART cop!” That was the echoing sentiment boiling up from among the justifiably angry, restless community of Oakland and the surrounding communities that spread world wide as video of Oscar Grants execution was blared over and over on television screens all around the world. It had become the quintessential poster for the ultimate example of Police misconduct and abuse- a lawless execution as the Black victim lay face-down on the ground, hands behind his back, shot, then handcuffed as he dies- all caught on cameras for the world to see!

Also caught on camera for the world to see was the public reaction to the execution that led to violent protests, as the public “showed their outrage” with the costly destruction of property to areas around town.

The gunman police officer was allowed to go free, traveled outside the state of California until he was charged with murder and appended in Nevada after National public protest forced the District Attorney to file criminal charges. His attorney has argued he meant to fire his Taser gun when he shot and killed Grant.

Fruitvale Station
In the early hours of Jan. 1, 2009, Oscar Grant III, unarmed and lying face down on a subway platform in Oakland, Calif., was shot in the back by a white Bay Area Rapid Transit police officer. The incident, captured on video by onlookers, incited protest, unrest and arguments similar to those that would swirl around the killing of Trayvon Martin in Florida a few years later. The deaths of these and other African-American young men (Mr. Grant was 22) touch some of the rawest nerves in the body politic and raise thorny and apparently intractable issues of law and order, violence and race.

Fruitvale Station, Michael B. Jordan and Ariana Neal play father and daughter in this debut feature by Ryan Coogler, which opens on Friday in New York, San Francisco and Los Angeles.

Mr. Jordan plays Oscar Grant, who was killed by a Bay Area Rapid Transit police officer.
Those matters are hardly absent from “Fruitvale Station,” Ryan Coogler’s powerful and sensitive debut feature, which imaginatively reconstructs the last 24 or so hours of Oscar Grant’s life, flashing back from a horrifying snippet of actual cellphone video of the hectic moments before the shooting. But Mr. Coogler, a 27-year-old Bay Area native who went to film school at the University of Southern California, examines his subject with a steady, objective eye and tells his story in the key of wise heartbreak rather than blind rage. It is not that the movie is apolitical or disengaged from the painful, public implications of Mr. Grant’s fate. But everything it has to say about class, masculinity and the tricky relations among different kinds of people in a proudly diverse and liberal metropolis is embedded in details of character and place.

Detroit Kronk Boxing Icon and Legend in Boxing History Emanuel Steward Dies at 68

Detroit Kronk Boxing Icon and Legend Emanuel Steward Dies at 68
Emanuel Steward, the godfather of Detroit boxing and driving force behind the world-famous Kronk Gym, died Thursday, October 25, 2012 surrounded by his family. Steward died in Zion, Ill., where he had been treated at the Cancer Treatment Centers of America.

Steward, 68, the man who discovered and mentored the great Thomas Hearns, had fought for several weeks against a foe thought by many to be colon cancer — although his sister, Diane Steward-Jones, publicly described the ailment as diverticulitis.

“He has passed — he has gone home,” Steward-Jones told the Free Press by phone less than half an hour after Steward’s death. “He was in no pain, and we sang to him, as well as did the doctors present. He had loved ones around him.”

One of the greatest trainers in the history of boxing, Steward underwent surgery in the Chicago area in September and had not returned to his Rosedale Park home. He died peacefully at 2:46 p.m. Thursday, said Steward-Jones, who handled business matters and public relations for her brother. The body of the boxing icon was returned to Detroit.

Steward-Jones said that, toward the end, her brother still was trying to recruit male nurses and other medical staff at the hospital to box for him.

“They loved him,” Steward-Jones said. “He’d tell them to lose some weight and fight for him.”

As she spoke to the Free Press, Steward-Jones said she was trying to stay busy tidying up Steward’s hospital room.

“He gave it his all,” she said. “But he’s been called away now.”

Steward’s sister, Diane Steward-Jones, told the Free Press today that a memorial service tentatively has been set for the Hall of Fame fight trainer on Nov. 13 at Greater Grace Temple (23500 W. 7 Mile Road in Detroit). There will be visitation with family and friends at 11 a.m. on Nov. 13 at Greater Grace Temple in Detroit followed by a noon memorial service at the church. Manny was survived by his wife, Marie; daughters, Sylvia Steward-Williams and Sylvette Steward; and sisters, Diane-Steward Jones and Lavern Hestler

Steward, who lived in Rosedale Park, was training world heavyweight champ Wladamir Klitschko prior to falling ill several months ago.

Born in Bottom Creek, W.Va., Steward moved at age 12 with his mother to Detroit, where he became a street-smart kid with a short fuse and quick fists.

In a life-changing move away from street gangs, Steward joined the Brewster Recreation Center and began an amateur boxing career, where in 1963, 18-year old Emanuel Steward, fighting as a bantamweight, won the National Golden Gloves Tournament of Champions.

He looked forward to a career as a professional, but after failing to find what he considered to be honest management and with his family needing his financial support, Steward became a lineman with the city before he and his half brother, James Steward, began coaching at the Kronk, a hotbed for young amateur fighters on McGraw in Detroit. But he never wandered too far from the fight game.

In 1971 Steward accepted a part-time position as head coach of the boxing program at the Kronk Recreation Center. When his young team won the Detroit Golden Gloves team title that same year, the Kronk Dynasty was born. Steward took the Kronk to dizzying heights in the 1970s and ’80s, transforming a skinny neighborhood kid named Thomas Hearns into one of the most devastating punchers in the history of the ring.

In March 1972, Steward left Detroit Edison to become a full-time trainer/manager. Five years later, with the newly formed ESCOT (Emanuel Steward’s Champions of Tomorrow) Boxing Enterprises, Inc., he ventured into the world of professional boxing with an 18-year old slugger named Tommy Hearns. Hearns went on to win world titles in five different weight classes on his way to boxing immortality.

Steward’s reputation as a trainer grew by leaps and bounds after that, and with it grew the number of champions under his tutelage. In addition to the 50 plus world champions he has managed, he also developed six gold medal winners for the 1984 U.S. Olympic Team, including Pernell Whitaker, Mark Breland, Terrell Biggs, Jerry Page, Frank Tate and Steve McCrory. He mentored a gallery of supporting champs over the years, including Hilmer Kenty, Jimmy Paul, Duane Thomas, Dennis Andries, Steve McCrory, Milton McCrory, Michael Moorer, Lennox Lewis and present-day heavyweight king Wladimir Klitschko, whom Steward was training until he recently fell ill.

Klitschko, in a statement, said: “It is not often that a person in any line of work gets a chance to work with a legend. … I was privileged enough to work with one for almost a decade. I will miss our time together.”

Steward continued to work with the young fighters at the Kronk Boxing Gym, in which he has found a new home in Oakland County opening in 2009′ He is a welcome addition as expert commentator to HBO’s World Championship Boxing and HBO Pay-Per-View coverage.

Joni Mitchell was partially correct: We (sometimes) don’t know what we’ve got until it’s gone. This has been true with regrettable frequency this year with the deaths of multiple fighters and notable figures in boxing. In many cases we mourn people whose names might not have passed through our lips in quite some time, as befitting the nature of a sport in which those no longer in the spotlight are left to fade away quietly.

That does not mean their losses mean less.

We paid just tribute to Corrie Sanders, for example, whose imprint had been left on us following his brief ascent toward the top of the sport when he had summarily dispatched of Wladimir Klitschko in less than two rounds, and whose battles with Vitali Klitschko and Hasim Rahman had been valiant even though he was not victorious.

And we gave due respect to Angelo Dundee, the famed trainer who had been in the corner of two of the United States’ most acclaimed boxers in Muhammad Ali and Sugar Ray Leonard, who had worked with several others, and who had long been established as a piece of living history.

There was no mental separation with Emanuel Steward, however. He was here, and now he is gone. His death hits particularly hard. It’s not just because of how quickly he passed away, but also because we knew what we had with him — because of how long he had held such a strong and positive influence on the sport.

It is a big loss for boxing. He is being justly eulogized and canonized with every story, every recollection, every reflection.
It is only natural for many of these memories to be of the personal variety. That is the frame of reference that helps give a life full context. Steward’s 68 years on this earth did not just bring about his individual accomplishments. In that time he also left his mark on so many who knew him, be it for a moment or for decades, and be they boxers, his colleagues or the many in the media with whom he had corresponded.

There were the world champions. Taking a boxer to a title belt seems less of a feat in this era of four major sanctioning bodies. Take into consideration, then, his longevity and consistency. Steward brought his first contender to the top in 1980 with lightweight Hilmer Kenty and continued to do so for three decades, guiding Cornelius Bundrage to a claim of the junior middleweight division in 2010.
“In all, Steward managed over 50 world champions. “In that regard, Steward is the most decorated trainer in history; Freddie Roach has guided 25 titlists while [Eddie] Futch and Ray Arcel seconded 22 and 19, respectively, during their much more restrictive eras.” said boxing historian Lee Groves last week on RingTV.com.

He didn’t just groom talent, but attracted it, too, with boxers turning to Steward to make them better. His was an expert eye, a trusted voice, a guru who they believed could rebuild those who had been destroyed and who could cap off those who were nearly complete.
Boxing is a business. And so many of the tributes to Steward have noted how he became a “hired gun” for some boxers. Where he truly stood out, however, is in the men he groomed, both in the Kronk Gym that became synonymous with his name and in the relationships he forged with those fighters.

Andy Lee had lived with Steward since 2006, the middleweight told Dan Rafael of ESPN.com last week.

“He likes to keep an eye on his fighters,” Lee said. “I was going into a home environment at the house.”

For once, boxing wasn’t just about money or fame, but about men who became family. Thomas Hearns described Steward as “the father he never had,” while speaking last week to Lem Satterfield of RingTV.com.

“He helped me to become the man that I’ve become today,” Hearns said. “He taught me right from wrong, and he taught me about living. So with Emanuel Steward, our relationship wasn’t just about boxing to me.”

The truly great in this world earn such stature not just with the big things, but with the little things as well. Roy Jones Jr. spoke on HBO this past weekend of how he had turned down an offer to work with Steward when he first turned pro and opted instead to work with his father. Yet the fact that Steward had approached him left an imprint on the young Olympian. Now nearly 25 years into his pro career, Jones said he still carries a Kronk Gym bag with him.

Several journalists wrote last week of their relationships with Steward, of his responsibility in returning calls, of his generosity in the time he would give them, of the stories he would tell them. These were traits that writers do not take for granted.
These all were traits, professional and personal, that will leave a lasting legacy: He made Hall of Fame fighters. He had a Hall of Fame career. He seemed to personify an honor that is rare in what can be a brutal sport and a cutthroat business.
It pains everyone who knew him and loved him to have to speak or write the words that pay tribute to him. He deserves them all, but he didn’t deserve to die so soon.

The first public inkling of his declining health came in September, when the HBO commentator — another role in which he earned respect — missed two straight broadcasts due to an undisclosed illness. No one publicly disclosed just how serious Steward’s situation was. But the word began to spread about the grim diagnosis.
Less than two months later, he’s gone.

We knew what Emanuel Steward brought to this world. We know just how much we’ll be missing now that he has passed. It’s often said that you make your mark by what you leave behind.

Emanuel Steward left behind more than many — and that is why we are left with such sorrow in our hearts. His loss is truly our loss.
Here are some remembrances of Steward:

Thomas Hearns, a world champion in six weight classes, and his son, Ronald Hearns, were shattered by the news that Steward had died.

“Emanuel was like a daddy to me,” the older Hearns said. “The man literally changed my life. I loved him and respected him so much.”

Ronald Hearns, also a fighter, grew up around Steward and his father at Kronk Gym.

“It’s crushing,” the younger Hearns said. “Emanuel always made me feel like one of the family. Emanuel loved me. He always told me that God has a plan for you. I’m feeling so sad right now.”

Business Manager and friend Abdul-Jalil said “You were, are and always will be the BEST EVER!!! Even Ali will give you his title the “GOAT” Greatest of All Times! My heartfelt love to Marie, Sylvia, Sylvette, Anita, Diane and Lavern. I am truly honored to have had you all in my life with Manny!”

“Boxing has suffered a tremendous loss with the passing of Emanuel Steward. Vitali and I, along with the entire Team Klitschko, send our deepest and most heartfelt condolences to Emanuel’s family and friends.
It is not often that a person in any line of work gets a chance to work with a legend, well I was privileged enough to work with one for almost a decade. I will miss our time together. The long talks about boxing, the world, and life itself. Most of all I will miss our friendship.
My team and I will carry on with the goals we had set while Emanuel was with us because that is exactly what Emanuel would have wanted. I know he will be with us in spirit along the way and we will accomplish these goals in his honor.
Rest in peace Emanuel. You will be greatly missed. Until we meet again my friend.”
-Wladimir Klitschko

“It brings me great grief and sadness to hear of the passing of one of the best and most respected trainers of this era, Emanuel Steward. I learned a lot from him during our professional relationship and I will be forever grateful for his help during that time. We were also friends and I know I am going to miss him as so many others will too. He was an important part of our boxing community.”
– Oscar De La Hoya

“I’m completely devastated by the passing of my long time friend, mentor and trainer Emanuel “Manny” Steward. Manny has helped me get through some of the biggest fights in my career and I only regret that I couldn’t return the favor and see him through his biggest fight.
We’ve maintained a close relationship and the last time we spoke he seemed his usual upbeat self so it was very disturbing to hear about his illness and rapid decline. It is with a heavy heart that realization of what I hoped were just rumors are now in fact true. Manny always told me I was the best, but the truth is, HE was the best and I’m grateful, privileged and honored to be counted among his many historic successes.
This has been a very tragic year for the boxing world, but today we’ve truly lost one of it’s crown jewels. Manny was giving, selfless, compassionate and stern. He always gave back to the community and never forgot where he came from. He was an institution unto himself and I’m proud to have had him in my corner for so many years.
I’m extremely grateful for the time that I was given with him and he will be severely missed by all who knew and loved him. I’ll miss his smile, his frank no holds barred truthfulness and our discussions on boxing and life. My prayers and condolences go out to his family at this very difficult time.
-Lennox Lewis

One of Steward’s longtime friends, is heartbroken by his passing. “Twenty-four hours have gone by since the passing of Emanuel Steward. It has been and remains an emotionally painful time dealing with this loss,” Buffer said. “I am still unable to actually speak without choking up. The comments and statements of admiration and respect, honoring and memorializing his life, legacy and career have been honest, beautiful and deserving. He was and shall always be true boxing royalty. But to those of us blessed to have been closer he was so very much more. As a fan and colleague, I mourn the loss of a legend, an icon. As a friend, I have lost a loved one and my heart is broken.”
-Ring announcer Michael Buffer

“There are no adequate words to describe the enormous degree of sadness and loss we feel at HBO Sports with the tragic passing of Manny Steward. For more than a decade, Manny was a respected colleague who taught us so much not only about the sweet science but also about friendship and loyalty. His energy, enthusiasm and bright smile were a constant presence. Ten bells do not seem enough to mourn his passing. His contributions to the sport and to HBO will never be forgotten. Our thoughts and prayers are with his family.” -Ken Hershman, President, HBO Sports

“We are deeply saddened to learn of the passing of the legendary Emanuel Steward today. Not only was Emanuel one of the most esteemed and accomplished boxing trainers in the history of the sport, he was also an incredibly generous and warm-hearted human being. In addition to his many professional pursuits, Emanuel served as a life coach to countless young men and women, particularly in his beloved adopted hometown of Detroit, and through them his legacy will live on. Those who were fortunate enough to have known Emanuel will remember him for his infectious enthusiasm, ever-present smile and seemingly limitless generosity. We extend our deepest condolences to the Steward family during this difficult time. He will be missed by everyone his spirit touched.”
– Stephen Espinoza, Showtime

“Steward and many of his Kronk protégé were fixtures in the infancy of SHOWTIME CHAMPIONSHIP BOXING in the late 1980’s. Over the years, we became close personal friends. He will be missed by all of us in the sport. Moreover, the sport will miss what he embodied in boxing–everything that is good and right about this business. It’s a terrible shame that his life was cut short. Men like Emanuel Steward are irreplaceable.”
-David Dinkins, Jr., Showtime TV

Emanuel Steward passing today is biggest loss to boxing in long time. he’ll be greatly missed. my thoughts prayers are w his family
– Freddie Roach, Legendary Boxing Trainer

Now that his sister has confirmed it we can say that Manny Steward has passed away. I am numb as are so many others who call him friend.
-Al Bernstein, Boxing Announcer