CAECAY Marketing Plan Evaluates Our Impact on Support Charities

CAECAY Marketing Plan evaluates the Impact of CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth partner clients Matching Athletes, Entertainers, Celebrities, and Influencers on Support Charities Creating Opportunities and Alternatives for Youth.

CAECAY’s marketing plan aims evaluates the impact of matching athletes, entertainers, celebrities, and influencers with support charities that create opportunities and alternatives for youth. By leveraging the reach and influence of these individuals, the plan seeks to measure the effectiveness of their involvement in raising awareness, driving engagement, and generating support for these charitable organizations.

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CAECAY Objective:

The primary objective of this marketing plan is to assess the impact of matching athletes, entertainers, celebrities, and influencers with support charities on creating opportunities and alternatives for youth. The specific goals include:

a) Measuring the increase in awareness and visibility of the charities’ initiatives.

b) Evaluating the engagement and response generated by the target audience.

c) Assessing the growth in support, both in terms of donations and volunteer involvement.

CAECAY Target Audience:

The target audience for this marketing plan includes:

a) Existing supporters of the charities.

b) Potential donors interested in youth development and social causes.

c) Youth themselves, who can benefit from the alternatives created by these charities.

d) Fans and followers of the athletes, entertainers, celebrities, and influencers.

CAECAY Strategy:

a) Partnership Selection: Identify athletes, entertainers, celebrities, and influencers whose values align with the mission and vision of the support charities. Consider their credibility, influence, and ability to connect with the target audience.

b) Collaborative Campaigns: Design engaging and impactful campaigns that highlight the work of the charities, emphasizing the positive outcomes and alternatives they create for youth. Incorporate the personalities and unique talents of the selected individuals to maximize impact and resonance.

c) Multi-channel Approach: Utilize various marketing channels such as social media, television, radio, events, and print media to reach a wide range of audiences. Tailor the messaging to each channel and target audience segment to ensure maximum effectiveness.

d) Tracking and Analysis: Implement tracking mechanisms to monitor the impact of the campaigns. Evaluate key performance indicators (KPIs) such as increased brand awareness, website traffic, social media engagement, donations received, and volunteer sign-ups. Regularly analyze data to gauge the success of the campaigns and make necessary adjustments.

CAECAY Implementation:

a) Develop compelling campaign narratives that highlight the stories of youth who have benefited from the alternatives created by the support charities.

b) Create visually appealing and shareable content that resonates with the target audience.

c) Collaborate with the selected individuals to co-create and distribute campaign content through their social media channels, leveraging their existing fan base and influence.

d) Organize events and fundraisers that provide opportunities for the target audience to engage directly with the support charities and the partnered athletes, entertainers, celebrities, and influencers.

CAECAY Evaluation:

a) Conduct regular surveys and polls to measure changes in awareness, perception, and willingness to support the charities.

b) Monitor social media metrics, website analytics, and donation data to assess the impact of the campaigns.

c) Compare the performance of campaigns with and without the involvement of athletes, entertainers, celebrities, and influencers to gauge their effectiveness.

d) Seek feedback from the support charities, individuals involved, and the target audience to identify areas of improvement and potential future collaborations.

CAECAY with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? and Nowtruth partner clients Matching athletes, entertainers, celebrities, and influencers with support charities has the potential to create significant positive change for youth by raising awareness, driving engagement, and generating support. By implementing this marketing plan and evaluating the impact of their involvement, we can measure the effectiveness of such collaborations and continuously improve strategies to maximize the benefits for the support charities and the youth they serve.

To enjoy these benefits, join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations”:  https://caecay.org/matching-icons-with-charitable-philantropic-organizations/ pages to complete the requisite form and submission. Are you interested in growing your business?
We are offering a FREE Business analysis and will discuss your needs for an overall Strategic Plan including a Website upgrade with a national media campaign, after you have completed the Strategic Planning Client Questionnaire on our website and schedule a meeting to contract our services and move forward to SUCCESS!
We can mount a media campaign for you with events and advantages your business offers to potential clients as the centerpiece of that effort. This could not only provide exposure and build your new brand, but could also build your business development with corporate sponsors, business partners, non-profit organizations and donors.
You could be your own special BRAND within and without the business campaign! This will not detract from the business campaign in any way and inevitably lead to other business opportunities, and a very effective social position that will allow you to achieve more business goals!
We will be integrally involved in creating the campaign concept with you as both a separate branded entity and the business brand. We would develop them within the overall brand platform and defining a tangible brand experience across the myriad offerings of the business services and social activities. Our work will touch on all aspects of the business as a brand, and the brand’s physical presentation; client offerings; programs; events; promotions; Web site; marketing; advertising; publicist; social media managements; sponsorship vehicles; and creation of “your business Community” through multi-channel strategies for both traditional and new media to engender an engaging, interactive and sustainable customer experience.
We will to develop and create expedient, viable, replicable solutions to optimize your bottom line, raise your public profile and social perception while increasing the satisfaction quotient for your customers.
From the great success that we have had with our Free Food Programs established in the 1950’s by my Parents, Aaron and Margaret Wallace, we have since been instrumental in the founding and supplying of other free food service organizations around the country.
With the demand for our help in creating these organizations being driven by the skyrocketing need for the services, we have decided to open up our efforts to all interested in starting a food pantry for the needy.
We can provide access to the training necessary to qualify your organization and partner you with the local organizations and businesses that can support your efforts. Contact us and we will help you through the RED TAPE and push your program to success!
We were honored in Miami, Florida and Port Au Prince, Haiti last month for the Relief Missions that we have sent to Haiti since the earthquake and are currently up for an EMMY with “OUT. The Glenn Burke Story”, have already won several honors for it and expect more.
Special “Thanks” to all that have supported our efforts over the years!
FREE tickets to Regina Belle w/ Special Guest Chris Walker, Friday and Saturday, October 28-29, 2011, 10:00 pm, Yoshi’s Oakland, 510 Embarcadero W, Oakland Ca 94607; Omar Sosa Afreecanos Quartet, Friday and Saturday, November 4-5, 2011, 10:00 pm, Yoshi’s Oakland, 510 Embarcadero W, Oakland Ca 94607; Brenda Wong Aoki and Mark Izu KABUKI JAZZ CABARET, Sunday, October 30, 2011 5:00 pm,Yoshi’s, 1330 Fillmore Street, San Francisco; The Velveteen Rabbit, Choreographed and directed by KT Nelson, Saturday, November 26, 2011, at 2:00 p.m., Novellus Theater at Yerba Buena Center for the Arts, 701 Mission Street (at 3rd Street), San Francisco, CA

CAECAY’S ICONS CHARITY REGISTRAR

CAECAY’S ICONS CHARITY REGISTRAR

Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths

Welcome to the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY), CAECAY’s ICONS CHARITY REGISTRAR, at the CAECAY.ORG website.

In today’s digital age, the power of personal branding has never been more apparent. For student athletes, entertainers, celebrities, and influencers, the ability to monetize their Name, Image, and Likeness (NIL) has become a game-changer. A world of opportunities has opened up in NIL. Leading the way in this transformative landscape is the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY). With over 50 years of experience and a commitment to empowering individuals, CAECAY, in collaboration with esteemed organizations and personalities like the Aaron & Margaret Wallace Foundation (AMWF), Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth, is poised to revolutionize the world of NIL monetization.

CAECAY works with the Aaron & Margaret Wallace Foundation (AMWF), a 501(c)(3) public charity that was founded in 1957, in collaboration with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? AdVentures and Nowtruth. This strategic union assist professional athletes, entertainers, celebrities and influencers in fulfilling their philanthropic aspirations and charities in fundraising fulfillment using celebrities. The AMWF, Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? AdVentures and Nowtruth strategic union accomplishes this mission with it’s unique offering of superior attributes for providing professional athletes, entertainers, celebrities and influencers, and celebrity like organizations, with Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services in Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads that include state of the art technology and a 501(c)(3) platform from which they can conduct their charitable events. In addition to these services, CAECAY also provides professional athletes, entertainers, celebrities and influencers with processing and fulfillment services to help them meet the numerous requests for assistance that they receive from charities each year.

CAECAY further meets its mission by increasing the accessibility of charities to professional athletes, entertainers, celebrities and influencers, and the tremendous benefits that such access can provide to charities. This goal is primarily accomplished through CAECAY’s “ICONS CHARITY REGISTRAR”, with the “Matching Charitable Philanthropic Organizations with ICONS” or “Matching ICONS with Charitable Philanthropic Organizations”, which ever applies to you.

CAECAY has also donated at no charge to the charity, autographed memorabilia by the professional athletes, entertainers, celebrities and influencers experiences that the charities then use to raise funds for their programs. Since its inception, CAECAY has worked with charities from around the corner to around the world, that help the poor and disadvantaged, youth, assist those afflicted by disease, aid veterans injured by war, social justice, and homelessness.

To join CAECAY’s ICONS CHARITY REGISTRAR, go to “Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations”:  https://caecay.org/matching-icons-with-charitable-philantropic-organizations/

The Mission of CAECAY is “To unite the goodwill of professional athletes, entertainers, celebrities and influencers with the generosity of their fans to assist people in need” which it achieves by assisting professional athletes, entertainers, celebrities, influencers and related organizations in fulfilling their philanthropic aspirations.

Since it’s inception, it has also been a primary goal of CAECAY to increase the accessibility of charities to professional athletes, entertainers, celebrities and influencers and the tremendous benefits that such access can provide to them. This is primarily done with our Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services in Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads.

One special feature we can provide is donating autographed memorabilia for fundraising purposes through CAECAY’s ICONS CHARITY REGISTRAR. Join CAECAY’s ICONS CHARITY REGISTRAR at “Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations” https://caecay.org/matching-icons-with-charitable-philantropic-organizations/

Athletes, entertainers, celebrities and influencers, and their agents, are often inundated with requests from charities to assist them with their fundraising efforts. These requests often include requests for autographed memorabilia, lending the professional athletes, entertainers, celebrities and influencers’s name to the charity, or making a personal appearance on behalf of the charity. Furthermore, they are also often asked, by both charities and individuals, to provide autographed memorabilia and/or to meet seriously or terminally ill individuals.

In most cases, professional athletes, entertainers, celebrities and influencers are all too willing to sign a photo for a fan, especially one who is ill, or provide a charity with various autographed memorabilia for their fundraising efforts. However, given the active and lucrative memorabilia market that exists today, these professional athletes, entertainers, celebrities and influencers want to make sure that these items are going to fans or charities and not to unscrupulous dealers and individuals.

To assist professional athletes, entertainers, celebrities and influencers, and their agents, in meeting these many requests, CAECAY provides celebrities with a service whereby CAECAY represents the philanthropic interests of the professional athletes, entertainers, celebrities and influencers; effectively becoming their “philanthropic agent”. The celebrities and their agents direct any charitable requests they receive to CAECAY, where CAECAY processes and fulfills these requests on behalf of the professional athletes, entertainers, celebrities and influencers. Requests for autographed memorabilia are screened to ensure that the items will be utilized for charitable purposes and, if approved, the requests are fulfilled with items that have been purchased, autographed by the professional athletes, entertainers, celebrities and influencers.

Requests for the use of a professional athletes, entertainers, celebrities and influencers name, image or likeness, or for a personal appearance by a them, are scrutinized against criteria set forth by the professional athletes, entertainers, celebrities and influencers. If the request meets these criteria, CAECAY forwards the request to them for their review.

CAECAY does not charge professional athletes, entertainers, celebrities and influencers or those receiving memorabilia for this service. However, these professional athletes, entertainers, celebrities and influencers appear at CAECAY fundraising events that help raise the funds for CAECAY’s programs.

Many charities do not have the constituency or the access to professional athletes, entertainers, celebrities and influencers to garner much, if any, support from them. To assist these charities, CAECAY’s ICONS CHARITY REGISTRAR utilizes CAECAY’s relationships with the professional athletes, entertainers, celebrities and influencers it works with to provide some assistance to these charities. CAECAY can provide autographed memorabilia that charities can, by applying directly to CAECAY, have donated to them for utilization in their fundraising efforts.

Athletes, entertainers, celebrities and influencers often seek to utilize their professional success to fulfill their philanthropic aspirations but often find the myriad of state and federal statutes that regulate charitable organizations both overwhelming to them and beyond the expertise of their traditional advisors. Additionally, those who do manage to navigate these regulations are often surprised to find that there are many ongoing responsibilities required to maintain such a charitable organization.

CAECAY provides these professional athletes, entertainers, celebrities and influencers with professional advice as to how they can best achieve their philanthropic aspirations; explaining to them the details of what is involved in establishing and maintaining their own foundation, as well as several other options that are available to them. CAECAY provides these services to professional athletes, entertainers, celebrities and influencers free of charge.

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Often, professional athletes, entertainers, celebrities and influencers want to assist certain charitable causes but do not want to establish their own foundations. Furthermore, whereas they are lending their name, image, likeness and reputation, to any such charitable endeavor, they want to ensure that it is conducted professionally and with the utmost integrity.

CAECAY provides these professional athletes, entertainers, celebrities and influencers with a 501(c)3 non-profit forum from which they can conduct charitable events such as concerts, celebrity golf and tennis tournaments, basketball games, hockey games, softball games, and casino nights. CAECAY also assists these professional athletes, entertainers, celebrities and influencers with Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services in Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads in conducting these events by preparing a budget, retaining the services of a production company, and soliciting sponsors and participants.

For its services, CAECAY retains a small portion of the proceeds to fund its charitable work and donates the remaining net proceeds to the charity, or charities, that the professional athletes, entertainers, celebrities and influencers event was created to support.

While many of the services that CAECAY provides are designed to assist professional athletes, entertainers, celebrities and influencers in fulfilling their own philanthropic aspirations, CAECAY does currently provide charities that are not directly supported by a professional athletes, entertainers, celebrities and influencers, especially small ones, with various autographed memorabilia for use with their own fundraising efforts. The autographed memorabilia that CAECAY provides is from professional athletes, entertainers, celebrities and influencers and the donation of this memorabilia is worldwide.

If you are a charity and would like CAECAY assist you in securing a athletes, entertainers, celebrities and influencers, and/or with Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services or to donate autographed memorabilia to your organization for its fundraising efforts, please join CAECAY’s “ICONS CHARITY REGISTRAR”, complete the Online request form for “Matching Charitable Philanthropic Organizations with ICONS” or “Matching ICONS with Charitable Philanthropic Organizations”, which ever one applies to you. Print and sign it, then please submit the Application, along with the additional information that is required, in accordance with the Instructions. Please note that CAECAY’s ability to fulfill your request is subject to the availability of autographed memorabilia at the time of your application. Furthermore, you must apply at least six months before your fundraising event to receive a donation.

If you are interested in any of the other Services that CAECAY offers, please Contact CAECAY directly at CAECAY@CAECAY.org.

To join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations”:  https://caecay.org/matching-icons-with-charitable-philantropic-organizations/

Fee Schedule

FREE/Small Fee: CAECAY represents the philanthropic interests of the professional athletes, entertainers, celebrities and influencers; effectively becoming their “philanthropic agent” FREE or for a small fee depending on the labor intensity needs of the client. The celebrities and their agents direct any charitable requests they receive to CAECAY, where CAECAY processes and fulfills these requests on behalf of the professional athletes, entertainers, celebrities and influencers. Requests for autographed memorabilia are screened to ensure that the items will be utilized for charitable purposes and, if approved, the requests are fulfilled with items that have been purchased, autographed by the professional athletes, entertainers, celebrities and influencers.

Service Fee: For its services, CAECAY retains a small portion of the proceeds from the events we work on to fund its charitable work and donates the remaining net proceeds to the charity, or charities, that the professional athletes, entertainers, celebrities and influencers event was created to support.

Sliding Scale: Small business charities pay an amount that is calculated based on their size, ability to pay, and needs being Local- City, County; State; Regional; National, or Worldwide for our services, CAECAY retains a small portion of the proceeds to fund its charitable work and donates the remaining net proceeds to the charity, or charities, that the professional athletes, entertainers, celebrities and influencers event was created to support.

Hourly Rate: Based on our FULL SERVICES to the clients.

Percentage: Based on our FULL SERVICES to the clients.
Hourly Rate against a Percentage: Based on our FULL SERVICES to the clients that will pay an hourly fee that is applied to the percentage fee return.

ESPN’s Keith Olbermann Knocks Gay Jason Collins STRAIGHT!

ESPN’s Keith Olbermann Knocks Gay Jason Collins STRAIGHT!

Keith pays tribute to the first openly gay player in one of the four major sports. And it’s not Jason Collins. On “Olbermann”, Keith talked about Glenn Burke, the LA Dodger who was the first openly gay athlete in major sports over 30 years before Jason Collins, and he hits a sweet spot. It’s personal, rational and ends with a shocking twist.
Glenn Burke, the Real First Openly Gay Athlete in Professional Sports
Glenn Keith
“If I can make friends honestly, it may be a step toward gays and straight people understanding each other. Maybe they’ll say, ‘He’s all right, there’s got to be a few more all right.’ Maybe it will begin to make it easier for other young gays to go into sports.” Glenn Burke
Those are the words of Major League Baseball’s first openly gay player. While the national media covers Jason Collins‘ first minutes on the court as an openly gay professional basketball player and the NFL network constantly breaks down rookie Michael Sam‘s combine stats, we forget about the ORIGINAL sports pioneer.
Glenn Burke played 225 games in the majors as a Dodger and as a member of the Athletics, with 523 at-bats, a .237 average, two home runs, 38 RBIs and 35 stolen bases. While those numbers remain far from stellar, he contributed as a spirited member of the locker room, well liked by his teammates.
Dusty Hi 5 Glenn aft HRMajor League Baseball didn’t either know how to deal with his sexual orientation or chose not to. The media wouldn’t touch the story until years after he left the game. Glenn Burke was a trailblazer who arrived on the scene long before our culture knew how to embrace him.
Over the next few weeks, forgive me if I seem apathetic towards media reports about the progress of Mr. Sam or Mr. Collins in their Collins Big Herorespective sports. We live in 2014. A player’s sexual orientation shouldn’t have any bearing on how well they throw a ball or how much weight they can lift. While they may have overcome hardships in their quest to seek a career in professional sports while maintaining their authenticity as a person, it pales in comparison to Burke’s journey more than 35 years ago. Most of us have come a long way since then, although you wouldn’t know it by the actions of a few knuckle-draggers.
I would write more about it, but wordsmith and sports personality Keith Olbermann eloquently sums it up better in 5 minutes than most professional journalists could with an entire novel.
The next time you read or hear a story about a gay athlete, remember outfielder Glenn Burke.
If you have any interest in learning more about his journey, check out his story from the 1982 issue of Inside Sports chronicling Burke’s time as a professional baseball player. Heartbreaking, courageous, inspiring and tragic… all words to describe the tale of professional sports’ first openly gay athlete.
Watch “Olbermann” weeknights on ESPN2 at 11pm ET

Marshawn Lynch’s Quiet Power Behind Seahawks’ Super Run

EDITOR’S NOTE: Michael Silver wrote this piece after an exclusive interview with Marshawn Lynch last week, when the running back wasn’t sure if he would attend Super Bowl XLVIII Media Day. On Tuesday, Lynch did indeed appear at the event to briefly speak with the assembled media before spending some additional time with NFL Network’s …
Continue reading Marshawn Lynch’s Quiet Power Behind Seahawks’ Super Run

Before Jason Collins

Before Jason Collins
The world is throwing a parade for Jason Collins, the 7-foot free-agent NBA center who came out last month. He was hugged by Oprah, celebrated by “Good Morning America,” and congratulated by President Obama.

But nobody seems to remember baseball’s Glenn Burke, who tried to come out nearly 40 years ago and was stuffed back in.

“How’s Jason Collins going to talk about being the first?” says Burke’s agent, Abdul-Jalil al-Hakim. “Glenn Burke was the first. And he wasn’t any free agent, either. He was in the lineup.”

Glenn Burke was a barrel-chested jokester, a singing, dancing, one-man cabaret. His teammates called him King Kong. In high school, the 6-foot Burke could dunk two basketballs at once, in street shoes. He roamed center field for the Los Angeles Dodgers and the Oakland A’s in the late 1970s.

Burke was the pulse of the clubhouse. He wore a red jock. He’d jump in the backs of pink Rolls-Royces after games. He invented the high-five (with Dusty Baker). Oh, yes, he did.

He was as out as an athlete could be in the mid-1970s. It wasn’t that he was flaunting it. It was that he couldn’t keep it in.

“When we’d land at airports,” remembers Davey Lopes, the Dodgers’ second baseman. “There’d always be guys waiting for Glenn. We’d go our way and he’d go off on his merry way. We’d go to clubs and women would hand him their numbers. But he’d never call ’em. Didn’t matter to us. We loved him.”

In the famous 1977 Dodgers-Yankees World Series — starring Reggie Jackson, Thurman Munson, Steve Garvey, and Ron Cey — only one rookie cracked either starting lineup: Glenn Burke.

“Nobody tripped that he was gay,” says Burke’s longtime pal, Doug Harris, who produced the documentary “Out” about Burke in 2010. “The people who tripped off it were the Dodgers [management]. They didn’t want to talk about it. He was trying to tell the reporters, but they said they couldn’t write that stuff.”