CAECAY’S ICONS CHARITY REGISTRAR

CAECAY’S ICONS CHARITY REGISTRAR

Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths

Welcome to the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY), CAECAY’s ICONS CHARITY REGISTRAR, at the CAECAY.ORG website.

In today’s digital age, the power of personal branding has never been more apparent. For student athletes, entertainers, celebrities, and influencers, the ability to monetize their Name, Image, and Likeness (NIL) has become a game-changer. A world of opportunities has opened up in NIL. Leading the way in this transformative landscape is the Congress of Athletes Entertainers and Celebrities Creating Alternatives for Youths (CAECAY). With over 50 years of experience and a commitment to empowering individuals, CAECAY, in collaboration with esteemed organizations and personalities like the Aaron & Margaret Wallace Foundation (AMWF), Abdul-Jalil al-Hakim, Superstar Management, Ex-why AdVentures, and Nowtruth, is poised to revolutionize the world of NIL monetization.

CAECAY works with the Aaron & Margaret Wallace Foundation (AMWF), a 501(c)(3) public charity that was founded in 1957, in collaboration with Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? AdVentures and Nowtruth. This strategic union assist professional athletes, entertainers, celebrities and influencers in fulfilling their philanthropic aspirations and charities in fundraising fulfillment using celebrities. The AMWF, Abdul-Jalil al-Hakim, Superstar Management, ¿eX-whY? AdVentures and Nowtruth strategic union accomplishes this mission with it’s unique offering of superior attributes for providing professional athletes, entertainers, celebrities and influencers, and celebrity like organizations, with Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services in Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads that include state of the art technology and a 501(c)(3) platform from which they can conduct their charitable events. In addition to these services, CAECAY also provides professional athletes, entertainers, celebrities and influencers with processing and fulfillment services to help them meet the numerous requests for assistance that they receive from charities each year.

CAECAY further meets its mission by increasing the accessibility of charities to professional athletes, entertainers, celebrities and influencers, and the tremendous benefits that such access can provide to charities. This goal is primarily accomplished through CAECAY’s “ICONS CHARITY REGISTRAR”, with the “Matching Charitable Philanthropic Organizations with ICONS” or “Matching ICONS with Charitable Philanthropic Organizations”, which ever applies to you.

CAECAY has also donated at no charge to the charity, autographed memorabilia by the professional athletes, entertainers, celebrities and influencers experiences that the charities then use to raise funds for their programs. Since its inception, CAECAY has worked with charities from around the corner to around the world, that help the poor and disadvantaged, youth, assist those afflicted by disease, aid veterans injured by war, social justice, and homelessness.

To join CAECAY’s ICONS CHARITY REGISTRAR, go to “Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations”:  https://caecay.org/matching-icons-with-charitable-philantropic-organizations/

The Mission of CAECAY is “To unite the goodwill of professional athletes, entertainers, celebrities and influencers with the generosity of their fans to assist people in need” which it achieves by assisting professional athletes, entertainers, celebrities, influencers and related organizations in fulfilling their philanthropic aspirations.

Since it’s inception, it has also been a primary goal of CAECAY to increase the accessibility of charities to professional athletes, entertainers, celebrities and influencers and the tremendous benefits that such access can provide to them. This is primarily done with our Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services in Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads.

One special feature we can provide is donating autographed memorabilia for fundraising purposes through CAECAY’s ICONS CHARITY REGISTRAR. Join CAECAY’s ICONS CHARITY REGISTRAR at “Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations” https://caecay.org/matching-icons-with-charitable-philantropic-organizations/

Athletes, entertainers, celebrities and influencers, and their agents, are often inundated with requests from charities to assist them with their fundraising efforts. These requests often include requests for autographed memorabilia, lending the professional athletes, entertainers, celebrities and influencers’s name to the charity, or making a personal appearance on behalf of the charity. Furthermore, they are also often asked, by both charities and individuals, to provide autographed memorabilia and/or to meet seriously or terminally ill individuals.

In most cases, professional athletes, entertainers, celebrities and influencers are all too willing to sign a photo for a fan, especially one who is ill, or provide a charity with various autographed memorabilia for their fundraising efforts. However, given the active and lucrative memorabilia market that exists today, these professional athletes, entertainers, celebrities and influencers want to make sure that these items are going to fans or charities and not to unscrupulous dealers and individuals.

To assist professional athletes, entertainers, celebrities and influencers, and their agents, in meeting these many requests, CAECAY provides celebrities with a service whereby CAECAY represents the philanthropic interests of the professional athletes, entertainers, celebrities and influencers; effectively becoming their “philanthropic agent”. The celebrities and their agents direct any charitable requests they receive to CAECAY, where CAECAY processes and fulfills these requests on behalf of the professional athletes, entertainers, celebrities and influencers. Requests for autographed memorabilia are screened to ensure that the items will be utilized for charitable purposes and, if approved, the requests are fulfilled with items that have been purchased, autographed by the professional athletes, entertainers, celebrities and influencers.

Requests for the use of a professional athletes, entertainers, celebrities and influencers name, image or likeness, or for a personal appearance by a them, are scrutinized against criteria set forth by the professional athletes, entertainers, celebrities and influencers. If the request meets these criteria, CAECAY forwards the request to them for their review.

CAECAY does not charge professional athletes, entertainers, celebrities and influencers or those receiving memorabilia for this service. However, these professional athletes, entertainers, celebrities and influencers appear at CAECAY fundraising events that help raise the funds for CAECAY’s programs.

Many charities do not have the constituency or the access to professional athletes, entertainers, celebrities and influencers to garner much, if any, support from them. To assist these charities, CAECAY’s ICONS CHARITY REGISTRAR utilizes CAECAY’s relationships with the professional athletes, entertainers, celebrities and influencers it works with to provide some assistance to these charities. CAECAY can provide autographed memorabilia that charities can, by applying directly to CAECAY, have donated to them for utilization in their fundraising efforts.

Athletes, entertainers, celebrities and influencers often seek to utilize their professional success to fulfill their philanthropic aspirations but often find the myriad of state and federal statutes that regulate charitable organizations both overwhelming to them and beyond the expertise of their traditional advisors. Additionally, those who do manage to navigate these regulations are often surprised to find that there are many ongoing responsibilities required to maintain such a charitable organization.

CAECAY provides these professional athletes, entertainers, celebrities and influencers with professional advice as to how they can best achieve their philanthropic aspirations; explaining to them the details of what is involved in establishing and maintaining their own foundation, as well as several other options that are available to them. CAECAY provides these services to professional athletes, entertainers, celebrities and influencers free of charge.

Elton John Oscar Party

Often, professional athletes, entertainers, celebrities and influencers want to assist certain charitable causes but do not want to establish their own foundations. Furthermore, whereas they are lending their name, image, likeness and reputation, to any such charitable endeavor, they want to ensure that it is conducted professionally and with the utmost integrity.

CAECAY provides these professional athletes, entertainers, celebrities and influencers with a 501(c)3 non-profit forum from which they can conduct charitable events such as concerts, celebrity golf and tennis tournaments, basketball games, hockey games, softball games, and casino nights. CAECAY also assists these professional athletes, entertainers, celebrities and influencers with Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services in Motion Picture, Television, Video, Radio, Audio, Print Commercial/Ads, Social Media, Podcast, Blog/Vlog, Web Ads in conducting these events by preparing a budget, retaining the services of a production company, and soliciting sponsors and participants.

For its services, CAECAY retains a small portion of the proceeds to fund its charitable work and donates the remaining net proceeds to the charity, or charities, that the professional athletes, entertainers, celebrities and influencers event was created to support.

While many of the services that CAECAY provides are designed to assist professional athletes, entertainers, celebrities and influencers in fulfilling their own philanthropic aspirations, CAECAY does currently provide charities that are not directly supported by a professional athletes, entertainers, celebrities and influencers, especially small ones, with various autographed memorabilia for use with their own fundraising efforts. The autographed memorabilia that CAECAY provides is from professional athletes, entertainers, celebrities and influencers and the donation of this memorabilia is worldwide.

If you are a charity and would like CAECAY assist you in securing a athletes, entertainers, celebrities and influencers, and/or with Brand Ambassadors, endorsements, partnerships and sponsorships, advertising, marketing, sales, promotional, strategic media and social media campaigns, with expert advice and services or to donate autographed memorabilia to your organization for its fundraising efforts, please join CAECAY’s “ICONS CHARITY REGISTRAR”, complete the Online request form for “Matching Charitable Philanthropic Organizations with ICONS” or “Matching ICONS with Charitable Philanthropic Organizations”, which ever one applies to you. Print and sign it, then please submit the Application, along with the additional information that is required, in accordance with the Instructions. Please note that CAECAY’s ability to fulfill your request is subject to the availability of autographed memorabilia at the time of your application. Furthermore, you must apply at least six months before your fundraising event to receive a donation.

If you are interested in any of the other Services that CAECAY offers, please Contact CAECAY directly at CAECAY@CAECAY.org.

To join CAECAY’s “ICONS CHARITY REGISTRAR”, go to“Matching Charitable Philanthropic Organizations with ICONS”:  https://caecay.org/matching-charitable-philanthropic-organizations-with-icons/ or “Matching ICONS with Charitable Philanthropic Organizations”:  https://caecay.org/matching-icons-with-charitable-philantropic-organizations/

Fee Schedule

FREE/Small Fee: CAECAY represents the philanthropic interests of the professional athletes, entertainers, celebrities and influencers; effectively becoming their “philanthropic agent” FREE or for a small fee depending on the labor intensity needs of the client. The celebrities and their agents direct any charitable requests they receive to CAECAY, where CAECAY processes and fulfills these requests on behalf of the professional athletes, entertainers, celebrities and influencers. Requests for autographed memorabilia are screened to ensure that the items will be utilized for charitable purposes and, if approved, the requests are fulfilled with items that have been purchased, autographed by the professional athletes, entertainers, celebrities and influencers.

Service Fee: For its services, CAECAY retains a small portion of the proceeds from the events we work on to fund its charitable work and donates the remaining net proceeds to the charity, or charities, that the professional athletes, entertainers, celebrities and influencers event was created to support.

Sliding Scale: Small business charities pay an amount that is calculated based on their size, ability to pay, and needs being Local- City, County; State; Regional; National, or Worldwide for our services, CAECAY retains a small portion of the proceeds to fund its charitable work and donates the remaining net proceeds to the charity, or charities, that the professional athletes, entertainers, celebrities and influencers event was created to support.

Hourly Rate: Based on our FULL SERVICES to the clients.

Percentage: Based on our FULL SERVICES to the clients.
Hourly Rate against a Percentage: Based on our FULL SERVICES to the clients that will pay an hourly fee that is applied to the percentage fee return.

Celebrity Supporters Can Bring Visibility to Charities — but Careful Screening Is Crucial

Celebrities and charities can make a productive marriage — with the famous satisfying their desire to help society (and perhaps burnishing their public images at the same time) and the organizations enjoying greater visibility and often an increase in donations. But when the parties are mismatched, the pairings can also result in splits as acrimonious as any high-profile Hollywood divorce — with potential hazards for charities that have pinned too many of their hopes on a star.

Public figures, say charity managers and fund raisers, are particularly good at drawing attention to an organization’s mission and giving a boost to fund-raising efforts. But nonprofit leaders still advocate screening celebrities carefully to make sure their aims and those of a charity overlap, and clearly communicating both parties’ expectations.

Many public figures want to share their good fortune with worthy organizations. A lot of celebrities are good people, they have good hearts and good souls.

An example, several popular young singers, including Alicia Keys and Gwen Stefani, organized a remake of the Marvin Gaye song “What’s Going On,” which was eventually released to benefit several organizations. It was really impressive to see how blessed they felt they were for having been given the gift of celebrity. It helped them cope with their celebrity status for having received the wealth they have received. These are people who want to use music to change the world

Elton John Oscar Party

That’s a more idealistic view.

The Personal Touch

Celebrity involvement often takes the form of public-service announcements or the occasional personal appearance to help a fund-raising event attract more people and garner more news coverage. For some organizations, that is all the lift they need.

You should alway plans something special for Special Events. You not only want a top-notch performer, but you want to get them to spend a little time with the donors and volunteers. If they can really engage beyond what they do on stage, that’s an asset to any organization.

Have them attend a reception, then perform, before or after dinner. After the performance, the celebrities posed for photos with major donors. Often, it is in that post-performance schmoozing that is most beneficial to the charity. The celebrity is able to have a positive impact if they spent time with attendees to talk to them after each photo. It is very real and very generous. The celebrity always kept exclaiming how excited they were about the mission. The celebrity really saw what was happening and was eager to support it.

We believe that the celebrity personal touch will help strengthen the relationship with its supporters for the future. It’s not always the immediate that’s apparent. With the photos, the conversations, make a long-term impression with the donors. It’s just another reason to enjoy coming to the office.

When celebrities make personal connections to their charities, their commitment deepens beyond a general wish to do good. Their working-class roots or religion can enhance their desire to help. During the corporate tour, they should met the group’s executive director that can lead to a kinship and bonding with their clients from the beginning. They may really appreciate the people there by striking up friendships with several of the employees, and they look forward to seeing each other.

Preparing Stars to Shine

No matter how strongly a public figure believes in a charity’s mission, it’s vital to prepare them for their inevitable role as the group’s public supporter.

The media turns out when you have celebrity participation. It becomes your job, when there’s a celebrity who might get targeted by the media, to make sure they have the knowledge that they need. Failing to do so can cause embarrassment — for the celebrity, who may look foolish or naive in front of the press, and for the organization, which can be trivialized or misrepresented.

When prepping famous supporters, give them its mission statement, and offers them a “sound bite” or one-line summary of the organization’s work that they can repeat to the press.

We also work hard to identify one or two standout accomplishments that are easy for people to remember. There’s no need to weigh them down with data: Bear in mind that celebrities and their talent for communication can be a great asset, and that the media is often only looking for one or two quick statements about what you do and how successful you are.

In addition, celebrities take corporate tours to learn about its programs firsthand. While the organization does not have a single designated celebrity spokesperson, it has been the recipient of a broad range of participation from famous supporters in both its programming and fund-raising efforts — and that helps when dealing with the news media. Where possible, you want people to be able to speak about their own impressions and time spent with you.

Telling celebrity supporters about an organization’s work is important, but as public figures find out about the charity, the charity should also gauge their willingness to commit both time and money to the cause to help celebrities set up charitable foundations.

The best way for a charitable organization to get the maximum benefit from their relationships with celebrities is to inform the would-be supporters, as clearly and simply as possible, what will be expected of them. They’re pulled in a million different directions, and focus is a problem.

One way to determine a celebrity’s long-term commitment lies in the bottom line. It’s absolutely critical that celebrities donate money. Why should I, as someone who makes hundreds of times less, donate if they don’t? Sure, their time is important, but the public might well say, “If you won’t put up a dollar of your money, why should I?” Yes, their time is valuable, but the fact that they are celebrities is what enables their time to be valuable. Giving shows a stronger commitment.

Despite this recommendation, many charities do not require monetary donations from their celebrity supporters. As with non celebrities, a strong financial commitment to a cause usually accompanies in-depth involvement. But in the case of famous people, one-time associations are often likely to result in the celebrities receiving honoraria of their own with a donation to the celebrity’s foundation.

Some organizations are so in need of visibility — and grateful for celebrity help — that they shy away from also requesting donations. It can be such an ordeal, in terms of scheduling, to get them to participate in different kinds of things that take a back seat. Perhaps you’re a small, poorly funded nonprofit doing advocacy. Certainly, we could all benefit from more money. But you have to be careful about not over asking including requests for financial aid.

Avoiding Controversy

Having a famous supporter onboard can give a nonprofit group wide visibility. However, that spotlight can grow uncomfortably hot if the celebrity becomes embroiled in a public controversy or personal scandal. And even the most wholesome of public figures may become burdensome to a charity if they lack commitment — or bring unreasonable demands.

Careful screening has helped prevent some charities from entering into relationships with troubled celebrities. United Way of America, for example, has for 30 years been served by supporters who play in the National Football League — an organization that, despite its members’ popularity, has in recent years seen some of its athletes embroiled in substance abuse, and accused of domestic violence and even murder. However, the charity has not been tarnished by some football players’ brushes with the law because the league does its own careful choosing of its representatives. To be recruited by the league and the teams for United Way work, the players need to be model citizens who believe in and exemplify through their citizenship the type of message that we’re trying to deliver through the campaign.

Without a group like the National Football League to pick the most likely prospects from its own ranks, however, the process becomes akin to hiring a staff member. You need to talk to a wide spectrum of people and really need to do a thorough background check.

There are a few basic “red flags” to heed. It’s common sense that if someone is not getting back to you in a timely manner, that’s a good indication of how business is going to go. If they’re uncomfortable talking about their own charitable commitments, that would also be a red flag, because if they’re noncommittal about where they’re donating their own money, it would indicate that they’re not really giving.

Even well-intentioned celebrities can become so high-maintenance that their demands outweigh the benefits of their support. The need to make both sides’ expectations clear at the outset. Up front, ask what they would be looking for in return, are they expecting travel expenses for themselves, a significant other, a whole entourage? If they need first-class accommodations for a dozen people, it’s a real test of their commitment to you. And if you get more involved with them later on, it’s just going to get worse, not better. And if you’re trying to raise money, it can cut into that.

Some non-profits has seen first-hand the trouble that can come from dealing with the associates of celebrities being sued for activities of a fund trustee, lawyer, the stars, former employers, for claims that they sabotaged the relationship with the entertainers and suggestion that they hire a friend of the entertainer as a fund raiser even though they had no experience in the field.

Non-profit charities have learned over the years that philanthropy needs to be treated like a business, and you’ve got to know who you are working with, whether the people you are hiring or doing business with are celebrities or not.

Another pitfall for the relationship between public figures and charities can come when an artist’s marketability stands at odds with a charity’s message. The Global AIDS Alliance’s “What’s Going On” project has originally been intended as a campaign solely to benefit international groups that fight the disease. But when, after September 11, record companies and others feared its AIDS message would be irrelevant in the wake of the terrorist attacks, the song was released to benefit the September 11th Fund as well.

However, some artists who were involved in the project when it was intended to benefit AIDS charities were upset that the money generated would now be split with another cause. And other artists feared that the song’s antiwar lyrics would trigger a backlash among fans eager to retaliate for the terror attacks. The artists might have been antiwar, but their audiences at that time might not have been. The controversies, he says, hurt both the song’s fund-raising efficacy and its anti-AIDS educational message.

People who are involved in celebrity, advocacy, and cause-related work, monitor what’s being said about them, and if they get a negative response from their audience, they modify their advocacy. Their power is only in their ability to maintain a following. If they don’t have people buying their CDs, they don’t have a way of helping any cause. They won’t do anything to compromise it.

Advocacy is a risk for people. The primary objective is to sell records. They are marketers. If they try to integrate the marketing of their cause, and if there’s some kind of push-back, they might retreat, they might modify how they relate to the cause.

A key point of any long-term association, understand celebrities who are not fully committed to a charity’s mission may lend their support only until it becomes inconvenient for them. An organization needs to figure out from the start why famous people are willing to help.

Is there a personal connection, do they really believe in it to the very core of their being, or is it a way for them to get publicity? Because if it’s the last one, it’s never going to work out. Once the need for publicity runs out, they’re going to be gone. About Abdul-Jalil

Marshawn Lynch's Fam 1st Family Foundation Football Camp July 9-11, 2015

Marshawn Lynch’s Fam 1st Family Foundation Football Camp July 9-11, 2015
The man, the myth, the BEAST. Fanlime spent the weekend with Superbowl Champion and Seattle Seahawk’s all star running back Marshawn Lynch (aka BEASTMODE) to talk about his Oakland roots, the Fam 1st Family Foundation he founded with cousin Josh Johnson and his exclusive BeastMode collaborations with sports street wear brand Hall of Fame, the cutting edge performance brand ICNY, and the legendary Bay Area Hip-Hop crew, Hieroglyphics.
Fam 1st Family Foundation Football Camp
Talent show
July 9 @ 5:00 pm – 9:00 pm
Thursday, July 9, 2015. Talent show
Held at Oakland Tech High School Auditorium
4351 Broadway Oakland, CA
5pm-9pm Admission $5 (4 under free)
Family Bowl Night (Albany Bowl)
July 10 @ 5:00 pm – 9:00 pm
Friday, July 10, 2015
Family Bowl Night (Albany Bowl)
540 San Pablo Ave Albany, Ca
5pm -9pm
Presale Admission $20
Door Admission $30
Purchase tickets
https://event.sparxo.com/ticket/FamilyBowlNight2015
Annual Football Camp
July 11
Saturday July 11,2015
Annual Football Camp
Oakland Tech
4351 Broadway Oakland, Ca
Admission Free
Pre-Registration Online
Check in at 8am-9am (ages 6-12)
Check in at 12-1pm (ages13-18)
After Party
July 11 @ 10:00 pm – July 12 @ 2:00 am
After Party
July 11th
10pm -2pm
Location: TBA
$20 Admission
Fam 1st Family Foundation Talent Show
MARSHAWN LYNCH
Aside from his profession as a running back for the Seattle Seahawks, Marshawn Lynch is, in most ways, a typical American. Like anyone else, the lineaments of his success are consistent with the status symbols of his childhood and hometown. Like many good kids, he was a dreamer who wanted to grow up to help his family. Like many good men, his true heart is not for public view, and like many famous people, he’s wary of your motives.
A combination of these attributes earned Marshawn a $100,000 fine from the NFL last November for not interacting with the media. While not required by the Seattle Seahawks—Pete Carroll certainly doesn’t care if Marshawn talks to the press or not—the NFL, as part of its assiduous image maintenance, demands that its marquee players routinely supply the media with content. You don’t have to watch football to guess that most of this patter is the verbal equivalent of a store-bought Halloween costume, and because variations from this banal pattern often receive undeserved, rabid scrutiny, an enforced vapidity has long been the norm among athletes and their image managers. One should not critique Marshawn for wanting no part of this.
“He cares a lot more about his teammates than people think. He cares a lot more about this game than people think,” former Seahawk fullback Michael Robinson tells the Seattle Times. “He’s just not a guy that’s going to do it for the camera. That’s how he is.”
While he’s willing to perform when he calls the shots (as with his recent endorsement dealwith Skittles, his favorite candy going back to childhood) his scant press interviews usually range from curt to succinct. NFL Network reporter Deion Sanders happened into what qualifies asMarshawn Lynch (Kurt Rogers, San Francisco Chronicle)Marshawn’s mission statement when Marshawn told him, “I’m all about that action, boss … I ain’t never seen no talking that ever mean nothing. Been like that since I was little. I was raised like that.”
Marshawn’s “action” also happens to speak volumes. Nicknamed “Beast Mode” since his teenage years, Marshawn has an unusual talent for breaking tackles and finding an extra gear, perhaps best exemplified by this astonishing runagainst the New Orleans Saints a few years back. Seahawks fans love the guy; they’ve made his jersey one of the top-selling in football and caused Seattle-wide Skittles shortages in the lead-up to last year’s Super Bowl. These exploits make him worthy of the attention—if he wanted it.
Perhaps in retaliation, the media hasn’t downplayed Marshawn’s indiscretions and scrapes with the law, which mostly happened while he was a young player on his first team, the Buffalo Bills. He’s endured a hit-and-run charge he incurred while rolling through Buffalo’s bar district, a misdemeanor weapons charge, a DUI, and a citation for playing loud music—while in the Bills’ stadium parking lot.
“I would like to see them (critics) grow up in project housing authorities, being racially profiled growing up, sometimes not even having nothing to eat, sometimes having to wear the same damn clothes to school for a whole week,” Marshawn told Jeffri Chadiha, in a rare interview for ESPN E:60. “Then all of a sudden a big-ass change in their life, like their dream come true, to the point they’re starting their career, at 20 years old, when they still don’t know shit. I would like to see some of the mistakes they would make.”
Characteristically, Marshawn will not often talk about his difficult upbringing in a dangerous Oakland neighborhood. Marshawn’s mom, Delisa Lynch, a single parent working two jobs, struggled to support Marshawn and his siblings, and couldn’t often be around to keep them out of trouble or be there when someone let them down. Also, she permitted, but did not encourage, Marshawn’s relationship with his biological father, Maurice Sapp. “He chose a different lifestyle than what I wanted,” she says. “And let’s leave it at that.”
Marshawn badly wanted to spend time with his dad, however, and Maurice was around until Marshawn was eleven, doing things like taking him to church, but then got in trouble with the law and became increasingly remote.
In his E:60 interview, Marshawn told Chadiha about a time he went to his dad’s place only to have his father abandon him. “Moms would be like, I’m going to take you over here, to your dad’s house,” Marshawn says. “And when I get there, my dad’s like, OK, I’ll be right back, and then you don’t see this guy for like two days or something. And then after a while you build up numb feelings to that. You start to expect the worst from people.”
“The biggest letdown was his father,” his high school coach, Delton Edwards, told the New York Daily News. “That was the biggest letdown of all time. He wanted to build a relationship with his father, and it was there at times. But it never materialized.”
Marshawn also attributes some of his reticence to the tough neighborhood where he was raised. “Being from Oakland, you see a lot of things,” Lynch told ESPN this week. “You see friends turn on friends all the time. You see family turn on family.”
The family that was there for Marshawn—including his mom, uncles, and cousins, many of whom were talented athletes, saw a lot of potential in the shy, hurt little kid who ate Skittles before games and showed unusual endurance from a young age. “I’ll tell you why, and nobody knows this either,” Delisa tells Seahawks.com. “When I was pregnant with Marshawn, he was supposed to have a twin. When I had Marshawn, another placenta came out. That’s when the midwife said, ‘Don’t be surprised if he’s an amazingly strong child.’ So Marshawn is a twin to himself.”
Whether the cause of his football ability is talent, work ethic, or an extra placenta, Marshawn’s athleticism and academic performance got him into the University of California—Berkeley, where he was a star for the Golden Bears football team and earned a 3.2 GPA as a Social Welfare major. Before he even began his NFL career, he understood that he could leverage his status as a prominent athlete to make a difference in his community, the way people like Delton Edwards and his uncles had made a difference for him.
When Marshawn went pro and picked an agent—naturally, a local Bay Area guy named Doug Hendrickson—Doug was amazed at his new client’s focus. “In the first meeting, he wasn’t asking about his contract,” he told Peter King. “Honest to God, his dream was to build a youth center for kids in Oakland.”
In 2011, Marshawn teamed up with a cousin, NFL quarterback Josh Johnson, to launch a Bay Area non-profit called the Fam 1st Family Foundation. He hosts hundreds of kids each year at a free football camp, and plans to do much more; his fully-realized youth complex will have a computer lab, a gymnasium, a music studio, and will increasingly segue from its current focus on sports. “The main component we want to teach is basic life skills I feel a lot of kids are missing,” Marshawn said to Sports Illustrated. “How to balance a checkbook, create a résumé, how to fill out a job application, how to speak with confidence one-on-one.”
“This is not a vanity project,” says supporter and current California Lieutenant GovernorGavin Newsom, who met Marshawn when Gavin was mayor of San Francisco. “I’ve been in this racket long enough to have seen a lot of athletes who are just going through the motions, just checking a box. Marshawn has a deep commitment. He genuinely cares about his community, which is inspiring to see. Not only is he going to get this place built, but I’m going to predict the doors will never close.”
In addition to the non-profit and the youth center, Marshawn also does a lot of day-to-day assistance with disadvantaged children, from turkeys on Thanksgiving and presents on Christmas to free tickets to games and tours of the locker room. Pointedly, he’s disallowed the team’s media relations staff from inviting the press to witness any of these interactions with kids and their families.
“I think he’s a great philanthropist. He does anything for kids,” says Richard Sherman, one of the handful of other Seahawks who have started a non-profit. “And I think that if more people saw that side of him, they would look at him differently.”
“I feel that’s most important,” Marshawn told 710 ESPN Seattle. “To put a different light into their lives and let them know that they actually do have a chance.”
In saying so, Marshawn seems redolent of James Baldwin, who wrote in Nothing Personal: “It is necessary, while in darkness, to know that there is a light somewhere, to know that in oneself, waiting to be found, there is a light.”
“Generations do not cease to be born,” Baldwin continues in the same essay. “And we are responsible to them because we are the only witnesses they have.”
Marshawn says, “Most people told me growing up that I would either be dead or in jail by the age of 18. I have friends that didn’t make it to 18. I’ve got homeboys now that have been in jail since they was 16. This is something that I wanted to change in my neighborhood. I felt if I could influence one kid to try to help them through life, that’s a win for me.”
Marshawn Lynch wasn’t sure if he would attend Super Bowl XLVIII Media Day. On Tuesday, Lynch did indeed appear at the event to briefly speak with the assembled media before spending some additional time with NFL Network’s Deion Sanders.
Marshawn Lynch Scores in SUPER BOWL!!!
If Marshawn had any love for the spotlight, or even the slightest desire to soak up the fame associated with America’s most hyped sporting event, Tuesday could serve as a coming-out party for the ages.
With thousands of reporters set to descend upon the Prudential Center in Newark, N.J., for Super Bowl XLVIII Media Day, Lynch has a compelling story to tell — which, in all likelihood, the Seattle Seahawks’ star running back will go to great lengths to avoid telling.
As of Monday, Lynch, the NFL’s answer to Greta Garbo, was still deciding whether to show up for the mandatory team-interview session, even at the risk of incurring fines that could exceed $100,000.
Even if he does appear at the podium, look for Lynch to give a figurative stiff-arm to reporters’ questions with the same ferocity he displays when pushing away would-be tacklers on his trademark Beast Mode rushes.
“If you’re forced to do something, it’s not as good as if you choose to do it,” Lynch told NFL Media last week during an expansive interview, making an exception to his three (words) and out approach to answering questions from reporters. “So no, I won’t have a lot of interesting things to say. When you’re forced to do something and you know it, it kind of just takes away from the whole experience of what it could be if (it were) natural. So, I’ll probably give forced answers.”
This is where I feel obligated to throw the columnist’s equivalent of a red challenge flag, if only to remind readers that Lynch’s ascent to the pinnacle of his profession has been nothing short of super. He has overcome a lot, from the rough streets of Oakland to the trouble-filled opening act of his NFL career, and the fact that he’s still standing is a testament to his resilience.
“He’s certainly authentic, and that’s so refreshing in this ‘look-at-me,’ celebrity-obsessed culture of ours,” California Lt. Gov. Gavin Newsom said of his friend Lynch, for whom he is flying east to attend the Super Bowl. “We need a little of that, and I love his story. It’s good to see someone get better after he signs a big contract. And it’s good to see someone who, let’s be candid, has rebounded after some rough patches earlier in his career.”
As the rare media member to whom Lynch has opened up over the years, from his carefree days at Cal to his choppy stint in Buffalo to his satiating revival in Seattle, I can attest that the man known as Money is fully capable of living up to his nickname in interviews.
Last week’s was no exception: When I asked him to describe the low point of his stint with the Buffalo Bills, who took him in the first round of the 2007 NFL Draft and dealt him to the Seahawks four games into his fourth season, his response was pure columnist’s gold.
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“My lowest point?” Lynch replied. “I had a bunch of them, and I overcame them. I don’t think I ever had a lowest point while on an active NFL roster. My lowest point came (growing up), when we were trying to figure out what we were gonna eat at night. My lowest point came when I’d wash my jeans at night — and hopefully they were dry by the morning, so I wouldn’t have to go to school in wet jeans. Or, if they were still damp, I’d iron ’em so at least they’d be hot for a moment.”
Lynch has never been hotter than he is at this current moment, having come up big in each of the Seahawks’ playoff victories — as he did three postseasons ago, when his iconic, 67-yard touchdown run against the New Orleans Saints caused a literal earthquake and propelled him into a new realm of recognition.
Following Lynch’s 22-carry, 109-yard performance in the Seahawks’ 23-17 victory over the San Francisco 49ers in last Sunday’s NFC Championship Game, which included a 40-yard touchdown run that woke up Seattle’s offense early in the third quarter, fullback
Michael Robinson said of his backfield mate, “He is the face of the franchise, and his running style epitomizes what our team is all about.”
Really, though, Lynch has spent the past several years remaking himself as significantly off the field as he has in a football uniform. From his dogged devotion to charitable causes close to his heart to his growing collection of incongruous celebrity friends such as Newsom, Lynch is not the Beast you probably think he is, even though he most definitely plays one on TV.
“The man’s empathetic,” said Newsom, a native San Franciscan and diehard Niners fan who plans to spend time with Lynch after arriving in New York later this week, and who will be at MetLife Stadium on Super Sunday to cheer him on against the Denver Broncos. “Not long after Sunday’s (NFC title) game, he called me from his house and said, ‘Sorry, man. I hate to do that to your team.’ I’m thinking, ‘Hey, Marshawn’s a politician!’ But really, that sums him up — even in that moment, he wasn’t celebrating or boasting or rubbing it in. He showed compassion, which is the norm for him.”
This is not to say that Lynch should in any way be considered normal.
“No, he’s definitely not,” Seahawks cornerback Richard Sherman said last Thursday. “But we love him — and he’s a lot smarter than people give him credit for.”
As Sherman spoke, Lynch was engaged in his typical mid-day behavior in the Seahawks’ locker room: strutting around in a zone of his own, blasting hip-hop on his portable sound system and intermittently injecting himself into teammates’ conversations, invariably provoking laughter. He had his sweatpants pulled down to his hamstrings, revealing gray boxer shorts, and had a ski cap yanked low over his forehead.
“You’re gonna get the same guy every day,” Tarvaris Jackson, the Seahawks’ backup quarterback, said of Lynch. “He’s not gonna be fake with you, that’s for sure.”
Clearly, Lynch is at home in Seattle. Though he has not completely avoided trouble since arriving — he was arrested on suspicion of driving under the influence in July 2012 in Oakland and subsequently charged, and the case is still unresolved — he has found fulfillment in the Pacific Northwest.
“If you look around our locker room, you see a lot of guys that’ve been in similar situations, where it hasn’t just been all glitter and gold,” Lynch said. “A lot of us have been through a lot of struggles, or played on another team, or we didn’t get drafted where we thought we should, or had a rough childhood and troubled careers. It’s cool to look around the locker room and see guys that done have some real-life stuff, and see them come together on a daily basis.”
Life was far less idyllic for Lynch in Buffalo, where, despite posting a breakout rookie season (280 carries for 1,115 yards in 13 games) and a follow-up campaign that resulted in the first of four Pro Bowl selections, he ultimately became persona non grata, especially after the franchise selected C.J. Spiller with the ninth overall pick of the 2010 NFL Draft.
In fairness, Lynch brought a lot of that on himself, thanks to off-the-field drama that included a hit-and-run incident and a guilty plea to a misdemeanor gun charge. He was essentially dumped by the Bills, who sent him to Seattle in October 2010 for a fourth-round pick in 2011 and a fifth-rounder in 2012.
“I had a couple of run-ins in Buffalo, and there was probably some bad blood between me and the organization,” Lynch conceded. “So I can understand why they’d have wanted to make the move. It never was my intention to put a black eye on the organization. I’m just thankful for the opportunity that I had to get out, and I respect their decision in coming and getting me. It’s a great place to be.”
Lynch, Seahawks SUPER BOWL CHAMPS!!!
Completing the trade became a personal obsession for Seahawks coach Pete Carroll, who, during his time at USC, had coached against Lynch’s Cal Golden Bears — and who aggressively lobbied Seattle general manager John Schneider to swing a deal.
“Marshawn was a guy that we went after directly,” Carroll said in an interview that will air on NFL Network’s “GameDay Morning” on Sunday. “I was really excited about getting him on our football team, because I knew he was unique and he was special and he was tough and he was a fierce competitor. We spent months trying to get that trade done.
Pete Carroll, 62-year-old deejay? Michael Silver chronicles the omnipresent music that fuels these fun-loving Seahawks. READ
“I wore John out on that thing, and we finally got it done, and it’s been really an extraordinary part of our program. He’s done everything we asked of him. And he’s had a great run, and he’s been compensated well, for what he stands for and for what he brings to this program.”
Lynch, who signed a four-year, $31 million deal in March 2012, mostly stands for indefatigable toughness.
“Everything about him is tough, from the way he runs to the way he is, but he’s a positive force, and he’s very team-oriented,” said Earl Thomas, the Seahawks’ All-Pro free safety. “The way he fights for extra yards inspires all of us. He’s the concrete of our offense. When I see him do those things, I think, ‘Man, turn it up.’ I like that. I like players who can really change the tenor of the game.”
Added Robinson: “Guys feed off what he does. I don’t know if there’s another back that can cut laterally with more power on one leg like he can. I mean, Adrian (Peterson) might be faster straight ahead, but off one leg … I don’t know. And nobody wants to tackle that guy in January or February.”
Lynch is proud of his physical running style, saying, “It’s something that every running back takes pride in, no matter how you do it. It just so happens I have the ability to do it more than one way, whether it’s making a guy miss, stiff-arming a guy or even running over a guy. Everybody loves ‘extras.’ I try to bring that to every game.”
Yet surround him with a group of men and women bearing cameras, microphones and notepads, and his speech is suddenly devoid of any extras. Certainly, he can walk the walk, but he has very little desire to talk the talk.
In a world in which false humility has become so pervasive that humblebrag is now part of the modern lexicon, Lynch truly wants to deflect the attention coming his way.
“He’s the complete opposite of what people think,” Seahawks outside linebacker Cliff Avril insisted. “He’s a team person. He’s not one of those guys who makes it about himself.”
To this, Lynch reluctantly pleads guilty.
“Yeah, that’s all it is,” he said. “I’ve never seen anybody win the game in the media. But at the same time, I understand what it could do for you, if you wanted to be someone who talks a lot. But that’s not me.
“And I’m not as comfortable, especially at the position I play, making it about me. As a running back, it takes five offensive linemen, a tight end, a fullback and possibly two wide receivers, in order to make my job successful. But when I do interviews, most of the time it’ll come back to me. There are only so many times I can say, ‘I owe it to my offensive linemen,’ or, ‘The credit should go to my teammates,’ before it becomes run down.
“This goes back even to Pop Warner. You’d have a good game and they’d want you to give a couple of quotes for the newspaper, and I would let my other teammates be the ones to talk. That’s how it was in high school, too. At Cal, I’d have my cousin, Robert Jordan, and Justin Forsett do it.
“Football’s just always been hella fun to me, not expressing myself in the media. I don’t do it to get attention; I just do it ’cause I love that (expletive).”
So if Media Day, to Lynch, looms as the equivalent of getting his dreadlocks pulled out of his head, one by one, know this: Super Sunday will absolutely live up to its name. For someone so attuned to his roots and cognizant of his journey, it’s an opportunity that will not be taken for granted.
Lynch in SUPER BOWL Championship Parade
“I mean, it feels good, ’cause this is something that I’ve dreamed about for a long time,” Lynch said. “Growing up in Oakland, a lot of us never knew the world was bigger than outside of the ‘580’ and the ‘880,’ the two freeways that bordered where we lived. We didn’t see anything past that.
“Coming from the ‘hood, being raised the way I was, and having the support system around me, it allowed me to be in position to expand my world. People on the streets who’d see something I was doing that was positive … my mom putting a foot in my ass consistently … family members and friends and teachers and coaches helping me make good choices … all of that.
“There were probably some situations that didn’t look promising. It didn’t look like I’d make it out. And looking back, there are some situations where I was blessed.”
For that, he’s very thankful — in his own, quiet way.

Why Baltimore Blew Up

Why Baltimore Blew Up

15 Most Antonin Scalia Quotes From His New Obamacare Dissent

The Top 15 Most Antonin Scalia Quotes From His New Obamacare Dissent
Never one to mince words, Supreme Court Justice Antonin Scalia’s dissents always make for interesting reading. His dissent in the King v. Burwell decision announced today was no exception.
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Scalia was confounded by the majority’s twisted logic, writing that the court “accepts that the ‘most natural sense’ of the phrase ‘Exchange established by the State’ is an Exchange established by a State” but then “continues, with no semblance of shame, that ‘it is also possible that the phrase refers to all Exchanges—both State and Federal.’” This analysis Scalia dubbed, “Impossible possibility, thy name is an opinion on the Affordable Care Act!”
Here are the top 15 quotes we pulled from his scathing rebuke of the Roberts court’s ruling that saved Obamacare’s federal exchanges. It is Scalia at his Scaliaiest (emphasis added):
No. 1: ‘SCOTUScare’
“We should start calling this law SCOTUScare.”
No. 2: Supreme Court Plays Favorites
“But this Court’s two decisions on the Act will surely be remembered through the years. The somersaults of statutory interpretation they have performed (‘penalty’ means tax, ‘further [Medicaid] payments to the State’ means only incremental Medicaid payments to the State, ‘established by the State’ means not established by the State) will be cited by litigants endlessly, to the confusion of honest jurisprudence. And the cases will publish forever the discouraging truth that the Supreme Court of the United States favors some laws over others, and is prepared to do whatever it takes to uphold and assist its favorites.”
No. 3: Making a ‘Parody’ of The Federalist Papers
“Just ponder the significance of the Court’s decision to take matters into its own hands. The Court’s revision of the law authorizes the Internal Revenue Service to spend tens of billions of dollars every year in tax credits on federal Exchanges. It affects the price of insurance for millions of Americans. It diminishes the participation of the States in the implementation of the Act. It vastly expands the reach of the Act’s individual mandate, whose scope depends in part on the availability of credits. What a parody today’s decision makes of Hamilton’s assurances to the people of New York: ‘The legislature not only commands the purse but prescribes the rules by which the duties and rights of every citizen are to be regulated. The judiciary, on the contrary, has no influence over . . . the purse; no direction . . . of the wealth of society, and can take no active resolution whatever. It may truly be said to have neither FORCE nor WILL but merely judgment.’”
No. 4: ‘Quite Absurd’
“The Court holds that when the Patient Protection and Affordable Care Act says ‘Exchange established by the State’ it means ‘Exchange established by the State or the Federal Government.’ That is of course quite absurd, and the Court’s 21 pages of explanation make it no less so.”
No. 5: ‘So Obvious’
“This case requires us to decide whether someone who buys insurance on an Exchange established by the Secretary gets tax credits. You would think the answer would be obvious—so obvious there would hardly be a need for the Supreme Court to hear a case about it.”
No. 6: ‘Pure Applesauce’
“The Court claims that the Act must equate federal and state establishment of Exchanges when it defines a qualified individual as someone who (among other things) lives in the ‘State that established the Exchange.’ … Otherwise, the Court says, there would be no qualified individuals on federal Exchanges, contradicting (for example) the provision requiring every Exchange to take the ‘”interests of qualified individuals”‘ into account when selecting health plans. … Pure applesauce.”
No. 7: Court’s ‘Overriding Principle’
“Under all the usual rules of interpretation, in short, the Government should lose this case. But normal rules of interpretation seem always to yield to the overriding principle of the present Court: The Affordable Care Act must be saved.”
No. 8: ‘Not Our Place’
“This Court holds only the judicial power—the power to pronounce the law as Congress has enacted it. We lack the prerogative to repair laws that do not work out in practice, just as the people lack the ability to throw us out of office if they dislike the solutions we concoct. …
“Trying to make its judge-empowering approach seem respectful of congressional authority, the Court asserts that its decision merely ensures that the Affordable Care Act operates the way Congress ‘meant [it] to operate.’ … [T]he Court forgets that ours is a government of laws and not of men. That means we are governed by the terms of our laws, not by the unenacted will of our lawmakers. …
“Even less defensible, if possible, is the Court’s claim that its interpretive approach is justified because this Act ‘does not reflect the type of care and deliberation that one might expect of such significant legislation.’ … It is not our place to judge the quality of the care and deliberation that went into this or any other law. A law enacted by voice vote with no deliberation whatever is fully as binding upon us as one enacted after years of study, months of committee hearings, and weeks of debate. Much less is it our place to make everything come out right when Congress does not do its job properly. It is up to Congress to design its laws with care, and it is up to the people to hold them to account if they fail to carry out that responsibility.”
No. 9: ‘Interpretive Distortions’ Ignore the Constitution
“The Court’s decision reflects the philosophy that judges should endure whatever interpretive distortionsit takes in order to correct a supposed flaw in the statutory machinery. That philosophy ignores the American people’s decision to give Congress ‘[a]ll legislative Powers’ enumerated in the Constitution.”
No. 10: ‘Jiggery-pokery’
“The Court’s next bit of interpretive jiggery-pokery involves other parts of the Act that purportedly presuppose the availability of tax credits on both federal and state Exchanges.”
No. 11: Increasing SCOTUS’ Power
“The Court’s insistence on making a choice that should be made by Congress both aggrandizes judicial power and encourages congressional lassitude.”
No. 12: ‘Unheard Of’
“Ordinary connotation does not always prevail, but the more unnatural the proposed interpretation of a law, the more compelling the contextual evidence must be to show that it is correct. Today’s interpretation is not merely unnatural; it is unheard of.”
No. 13: ‘Feeble Arguments’
“Faced with overwhelming confirmation that ‘Exchange established by the State’ means what it looks like it means, the Court comes up with argument after feeble argument to support its contrary interpretation.”
No. 14: ‘Why Context Matters’
“Context always matters. Let us not forget, however, why context matters: It is a tool for understanding the terms of the law, not an excuse for rewriting them.”
No. 15: SCOTUS Cannot ‘Rescue Congress’
“Perhaps sensing the dismal failure of its efforts to show that ‘established by the State’ means “established by the State or the Federal Government,’ the Court tries to palm off the pertinent statutory phrase as ‘inartful drafting.’ … This Court, however, has no free-floating power ‘to rescue Congress from its drafting errors.’”

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