The Aaron & Margaret Wallace Foundation and ¿eX-whY AdVentures? Presents: “Entourage” in Trader Joe’s “Tribute to Legends of Jazz” Show!

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The Aaron & Margaret Wallace Foundation


¿eX-whY AdVentures?

James Ahmed Rasheed’s “Entourage” with Trader Joes’s Capt. Randy Holland on drums in a “Tribute to Legends of Jazz” Show!, May 26, 2012, 2:00 PM to 4:00 PM at Trader Joes’s, 2742 Pinole Valley Road, Pinole, CA.


Trader Joes’s, one of our strong supporters and 20 year partner in our Community Free Food Program allowed AMWFT and ¿eX-whY AdVentures? to produce an In-Store promotion with a Live Jazz performance by James Ahmed Rasheed’s “Entourage” with Trader Joes’s Capt. Randy Holland on drums! The response was incredible with many customers turned fans, dancing in the isles while shopping! Outstanding!


The many standing ovations and applause echoed throughout the store as the mellow jazz sounds were accentuated by the ringing of the cash register! The customers-turned-fans and store staff were caught totally by surprise as the Pinole store Capt. (manager) Randy Holland sat in on drums for the second set with the Jazz Trio! Everyone was simply BLOWN AWAY!! And the Dude has chops, he can flat out PLAY!

The customers-turned-fans shamelessly testified how the shopping experience was soo much greater, more intimate and engaging, as they stayed while shopping longer and bought more! They unanimously requested that the in-store promotion be held at least weekly and perhaps over the weekends! The store staff was trilled with the event success and asked that Corporate institute it as a weekly promotion.

This was The Aaron & Margaret Wallace Foundation’s “Thank You” to Trader Joe’s for 20 great years of providing us with the ability to serve over 30,000 a month of those most in need in the Northern California Community from our 14 locations from Fremont in the south to Fairfield in the north.

Watch the video performance of “Entourage” with Randy Holland in Trader Joes’s “Tribute to Legends of Jazz” Show

Thank you ALL sooo much!


” The Man Who Turn$ Hit$ Into Million$”


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